Jobs at Confidential

Digital Marketing Specialist – Paid Media & Performance Marketing We are looking for an experienced Digital Marketing Specialist / Paid Media Expert to join our team and take full responsibility for planning, executing, managing, optimizing, and analyzing our paid digital marketing campaigns. The ideal candidate must have strong hands-on experience in performance marketing and paid advertising, with a proven ability to manage campaigns across multiple platforms, analyze results, identify opportunities, and continuously improve campaign performance and ROI. Key Responsibilities • Develop and execute comprehensive paid media strategies aligned with company objectives and target audiences. • Manage and optimize paid advertising campaigns across: • Meta Ads (Facebook & Instagram) • Google Ads • LinkedIn Ads • TikTok Ads • X (Twitter) Ads • Pinterest Ads • Other relevant digital advertising platforms. • Conduct detailed audience research, targeting, segmentation, and retargeting. • Create and manage different campaign objectives, including: • Lead generation • Website traffic • Brand awareness • Engagement • Conversion • Remarketing • Sales / customer acquisition • Manage campaign budgets effectively and ensure advertising spend is allocated toward the best-performing campaigns, audiences, and channels. • Continuously monitor campaign performance and make data-driven adjustments to improve results. • Perform A/B testing for audiences, creatives, ad copy, landing pages, placements, bidding strategies, and campaign structures. • Analyze key performance indicators such as: • ROAS • ROI • CPA / CPL • CPC • CPM • CTR • Conversion Rate • Cost per acquisition • Customer acquisition cost • Revenue generated • Identify underperforming campaigns and take immediate corrective action. • Scale successful campaigns while maintaining acceptable acquisition costs and profitability. • Provide recommendations on budget increases, campaign boosts, audience expansion, and optimization opportunities based on actual performance data. • Work closely with the creative/content team to ensure advertisements are supported by effective visuals, videos, copy, and messaging. • Provide clear recommendations regarding which types of content and creatives are generating the best results. • Monitor competitors and industry trends to identify new advertising opportunities. • Ensure proper tracking and measurement of campaigns through tools such as Meta Pixel, Google Analytics, Google Tag Manager, conversion tracking, and relevant platform tracking systems. • Identify and resolve tracking, attribution, and campaign-performance issues. • Prepare regular detailed performance reports for management, including results, analysis, challenges, recommendations, and next steps. Reporting & Analysis The successful candidate must be able to go beyond simply launching advertisements. We are looking for someone who can understand the numbers, explain what they mean, and make clear business recommendations based on the data. Reports should clearly explain: • What was achieved? • How much was spent? • Which campaigns performed best? • Which audiences performed best? • Which platforms generated the best results? • What did not perform well and why? • What should be stopped? • What should be improved? • Where should the budget be increased? • What opportunities should we test next? • What is the expected direction of performance? Required Experience & Skills • Proven professional experience in Digital Marketing, Paid Media, Performance Marketing, or Online Advertising. • Strong hands-on experience managing advertising campaigns across multiple platforms. • Expert-level knowledge of Meta Ads and Google Ads is highly preferred. • Strong working knowledge of LinkedIn, TikTok, X, and Pinterest advertising. • Strong understanding of campaign structure, audience targeting, retargeting, bidding, optimization, and budget management. • Strong analytical and reporting skills. • Ability to interpret marketing data and convert it into actionable business decisions. • Experience with conversion tracking and analytics tools. • Experience conducting A/B testing and performance optimization. • Strong understanding of the customer acquisition funnel. • Ability to manage multiple campaigns and budgets simultaneously. • Strong understanding of digital marketing KPIs and performance metrics. Important Requirement Applicants must have a strong professional background in the media and advertising industry, with proven experience in digital marketing and paid media. We are not looking for someone whose experience is limited to posting on social media or managing organic social-media pages. The successful candidate must be a hands-on paid advertising specialist who can independently manage the complete campaign cycle: Strategy → Campaign Setup → Targeting → Creative Testing → Launch → Monitoring → Analysis → Optimization → Scaling → Reporting What We Expect From the Candidate We are looking for someone who takes ownership of campaign performance rather than simply following instructions. The ideal candidate should be able to say: “Give me the objective and budget, and I can develop the paid-media strategy, launch the campaigns, monitor the results, identify what is working and what is not, optimize accordingly, and provide management with clear recommendations on how to improve and scale the results.” Experience with proven campaign results, case studies, or previous performance data will be highly valued. Pay: AED1,974.99 - AED5,000.00 per month Work Location: In person

Job description:Key ResponsibilitiesDevelop and execute digital marketing strategies to generate qualified B2B leads for the company's services.Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, email marketing, and other digital platforms.Improve the company's online presence through SEO, website optimization, content marketing, and social media activities.Track campaign performance, analyze marketing data, and provide regular reports with recommendations to improve ROI.Coordinate with external agencies, designers, and content creators whenever required.Create marketing materials, promotional campaigns, and brand awareness initiatives aligned with business objectives.Conduct market and competitor research to identify new business opportunities and improve marketing effectiveness. Desired Profile & ExperienceBachelor's degreeMinimum 3 years of experience in digital marketing, preferably within professional services, accounting, consulting, or B2B industries.Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Marketing, SEO, Google Analytics, and marketing automation tools.Proven track record of generating qualified leads through digital marketing campaigns.Excellent communication, analytical, and project management skills with the ability to work independently.Work Location: In person

Job description:Key ResponsibilitiesDevelop and execute digital marketing strategies to generate qualified B2B leads for the company's services.Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, email marketing, and other digital platforms.Improve the company's online presence through SEO, website optimization, content marketing, and social media activities.Track campaign performance, analyze marketing data, and provide regular reports with recommendations to improve ROI.Coordinate with external agencies, designers, and content creators whenever required.Create marketing materials, promotional campaigns, and brand awareness initiatives aligned with business objectives.Conduct market and competitor research to identify new business opportunities and improve marketing effectiveness. Desired Profile & ExperienceBachelor's degreeMinimum 3 years of experience in digital marketing, preferably within professional services, accounting, consulting, or B2B industries.Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Marketing, SEO, Google Analytics, and marketing automation tools.Proven track record of generating qualified leads through digital marketing campaigns.Excellent communication, analytical, and project management skills with the ability to work independently.Work Location: In person

The Project Manager is responsible for the full operational, administrative, and strategic management of the Project Program and school-based sports educational initiatives. This role oversees project planning, staffing, coordination, reporting, partner management, and compliance with governmental and contractual standards. The Project Manager ensures that all sport educational programs, after-school activities, and Project centers operate efficiently, meet KPIs, and deliver high-quality outcomes.Key Responsibilities1. Program Management – Sports & EducationOversee the organization's sports educational programs in schools, including physical education activities, Project operations, and after-school sports programs.Ensure programs meet educational objectives, operational standards, and client expectations.2. Contract & Budget OversightManage all contract matters, including start/end dates, renewals, amendments, and deliverables.Work with finance to monitor budgets, track expenditures, and ensure alignment with approved resources.Ensure accurate implementation of contracts covering all assigned centers, including additional yearly extensions.3. Project & Portfolio ManagementProvide oversight into all assigned projects and contribute to strategic decision-making by monitoring external factors and performance trends.Lead the coordination, execution, and monitoring of multiple projects simultaneously.Initiate, manage, and deliver ad hoc projects as requested by senior management.4. Team Leadership & Cross-Department CoordinationSupervise, organize, and support project teams, ensuring alignment and collaboration across departments such as Marketing, Technology, Logistics, HR, and Operations.Ensure all team members fulfill their responsibilities and maintain high performance.Approve and oversee leave requests for center managers and ensure replacements are assigned appropriately.5. Staffing, HR, and Operational SupportCoordinate with HR for staff hiring positions, onboarding, attendance tracking, and disciplinary actions.Oversee the master list for Project staff, attendance records, and salary-related documentation.Monitor coach interviews, staff movement, and leave processes.6. Systems, Dashboards & ReportingEnsure project-related systems, databases, and dashboards are accurate, up to date, and reflective of actual operations.Review and approve daily hub schedules; oversee updates requested by coordinators and supervisors.Consolidate all data into monthly reports, including attendance, KPIs, survey results, events, and student registration figures.Maintain structured documentation, meeting minutes, and action item logs.7. Surveys & Performance MeasurementOversee quarterly Project surveys and ensure results are incorporated into reports and evaluations.Monitor project KPIs and ensure compliance with performance indicators required by stakeholders.8. Equipment, Uniforms & MaterialsManage orders, distribution, and logistics of project materials, including T-shirts, medals, and inventory.Coordinate with internal teams to fulfill material requests and track stock availability.9. Coordination with External StakeholdersBuild and maintain strong working relationships with partners, clients, and regulatory bodies.Coordinate with government entities for program approvals, seasonal camp requests, and reporting requirements.Ensure client expectations are met, and collaboration remains smooth and professional.10. Opening or Relocating CentersFollow approved procedures for opening, closing, or relocating centers.Ensure all documentation and approvals are completed accurately and on time.Qualifications & ExperienceBachelor's degree in Sports Management, Business, Operations, or a related field.6-8 years of experience in project management or operational leadership, preferably in sports, education, or government-linked programs.Experience managing large, multi-site operations.Experience coordinating with government and educational entities is preferred.Skills & CompetenciesStrong leadership, organizational, and coordination skills.Excellent communication and stakeholder management abilities.Proficiency in MS Office, reporting systems, and project management tools.Ability to manage multiple teams and tasks simultaneously.Strong reporting, analytical, and documentation skills.Problem-solving, adaptability, and strategic thinking.

Job description:Key ResponsibilitiesDevelop and execute digital marketing strategies to generate qualified B2B leads for the company's services.Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, email marketing, and other digital platforms.Improve the company's online presence through SEO, website optimization, content marketing, and social media activities.Track campaign performance, analyze marketing data, and provide regular reports with recommendations to improve ROI.Coordinate with external agencies, designers, and content creators whenever required.Create marketing materials, promotional campaigns, and brand awareness initiatives aligned with business objectives.Conduct market and competitor research to identify new business opportunities and improve marketing effectiveness. Desired Profile & ExperienceBachelor's degreeMinimum 3 years of experience in digital marketing, preferably within professional services, accounting, consulting, or B2B industries.Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Marketing, SEO, Google Analytics, and marketing automation tools.Proven track record of generating qualified leads through digital marketing campaigns.Excellent communication, analytical, and project management skills with the ability to work independently.Work Location: In person

Job description:Key ResponsibilitiesDevelop and execute digital marketing strategies to generate qualified B2B leads for the company's services.Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, email marketing, and other digital platforms.Improve the company's online presence through SEO, website optimization, content marketing, and social media activities.Track campaign performance, analyze marketing data, and provide regular reports with recommendations to improve ROI.Coordinate with external agencies, designers, and content creators whenever required.Create marketing materials, promotional campaigns, and brand awareness initiatives aligned with business objectives.Conduct market and competitor research to identify new business opportunities and improve marketing effectiveness. Desired Profile & ExperienceBachelor's degreeMinimum 3 years of experience in digital marketing, preferably within professional services, accounting, consulting, or B2B industries.Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Marketing, SEO, Google Analytics, and marketing automation tools.Proven track record of generating qualified leads through digital marketing campaigns.Excellent communication, analytical, and project management skills with the ability to work independently.Work Location: In person