Digital Marketing Specialist Jobs

BUSINESS DEVELOPMENT MANAGER Bravo1 India Pvt. Ltd. Location: Noida, with frequent travel across India Employment Type: Full-Time Function: Business Development & Client Acquisition Industry: Physical Security | Digital Security | Critical Infrastructure & Asset Protection ABOUT BRAVO1 INDIA Bravo1 India Pvt. Ltd. is a specialised security solutions company focused on providing professional, technology-enabled and customised security solutions to individuals, businesses and critical infrastructure. Our approach combines professional security expertise, trained manpower, technology and risk-based planning to provide comprehensive protection solutions. We are looking for a dynamic and result-oriented Business Development Manager (BDM) who can identify opportunities, develop relationships with decision-makers and convert opportunities into long-term business. KEY BUSINESS VERTICALS The Business Development Manager will be responsible for growing business across three primary verticals: 1. Physical Security Business Executive Protection and Close Protection solutions Corporate and facility security Specialised security manpower Security audits and risk assessments Event and movement security Customised security solutions for HNIs, corporates and institutions 2. Digital Security Business Corporate digital and cyber security solutions Digital risk assessment Vulnerability and security assessment requirements Cyber awareness and digital protection solutions Identification of client-specific digital security requirements Coordination with technical specialists for solution development and presentation 3. Large Infrastructure & Critical Asset Security Solar and renewable-energy installations Manufacturing plants and industrial facilities Warehouses and logistics infrastructure Large campuses and critical assets Perimeter and surveillance solutions Drone-enabled surveillance and monitoring K9-based security solutions Integrated Command & Control solutions Technology-enabled security and risk-management solutions KEY RESPONSIBILITIES Business Development & Revenue Growth Develop and execute business development strategies for all three security verticals. Identify prospective clients and generate qualified business leads. Build a strong sales pipeline and take ownership of opportunities from lead generation to commercial closure. Identify new markets, industries, strategic partnerships and business opportunities. Meet defined monthly, quarterly and annual business development and revenue targets. Maintain an updated pipeline and provide regular business forecasts and progress reports to management. Client Acquisition & Relationship Management Identify and connect with relevant decision-makers including promoters, CXOs, CSOs, security heads, administration heads, facility heads, plant heads, procurement teams and other stakeholders. Arrange and conduct client meetings independently. Understand the client's security concerns, vulnerabilities and operational requirements. Develop long-term relationships with existing and prospective clients. Conduct regular follow-ups and ensure timely progression of opportunities. Client Presentations & Proposals Prepare and deliver professional presentations on Bravo1 India's capabilities and solutions. Explain complex security solutions in a clear and commercially compelling manner. Coordinate with operations, security, technology and management teams to develop customised solutions. Participate in preparation of proposals, quotations, commercial offers, tenders and RFP responses. Conduct negotiations and assist management in commercial closure of contracts. Site Visits & Requirement Assessment This is a field-oriented business development position and candidates should be comfortable travelling extensively. The BDM will: Travel to client offices, plants, project locations and operational sites across India as required. Conduct preliminary client and site visits to understand security requirements. Coordinate detailed security surveys with Bravo1 India's operational and technical specialists. Understand site-specific challenges relating to manpower, perimeter security, surveillance, digital security, access control and critical asset protection. Convert observations and client requirements into actionable inputs for solution design and commercial proposals. Market & Competitor Intelligence Track developments in the physical security, cybersecurity and critical infrastructure protection sectors. Monitor competitors, emerging technologies, pricing trends and client requirements. Identify emerging opportunities in sectors such as renewable energy, manufacturing, infrastructure, hospitality, corporate facilities, logistics and HNI protection. Provide management with actionable market intelligence and recommendations. REQUIRED QUALIFICATIONS & EXPERIENCE Graduate degree in Business Administration, Marketing, Management, Security Management or a related discipline. MBA/PGDM will be preferred but is not mandatory for candidates with strong relevant experience. 37 years of experience in Business Development, B2B Sales, Enterprise Sales, Security Services, Facility Management, Cybersecurity, Infrastructure Solutions or related sectors preferred. Experience dealing with corporate and institutional clients will be an advantage. Candidates from the security, defence, cybersecurity, facility management, infrastructure, renewable energy or technology solutions sectors will be preferred. KEY SKILLS The ideal candidate should possess: Excellent verbal and written communication skills Strong presentation and public-speaking ability Professional business communication and email-writing skills Strong interpersonal and relationship-building capabilities B2B sales and negotiation skills Ability to engage confidently with senior management and CXO-level clients Ability to understand technical and security-related concepts Strong follow-up and opportunity-management discipline Ability to prepare professional presentations and proposals Working knowledge of PowerPoint, Excel, Word and CRM systems Strong commercial orientation and target-driven approach Ability to work independently with minimal supervision TRAVEL REQUIREMENT Frequent travel is an essential part of this position. The candidate must be willing to travel to locations where prospective/existing clients, projects and client sites are located. Travel may include industrial plants, renewable-energy sites, infrastructure projects and other remote locations across India. Candidates unwilling to undertake regular client and site travel should not apply. PERSONAL ATTRIBUTES We are looking for someone who is: Professional and presentable Confident without being aggressive Self-driven and result-oriented Comfortable interacting with senior corporate leadership Disciplined and accountable Able to work in a fast-growing organisation Comfortable operating in both corporate offices and field environments High on integrity, confidentiality and professional ethics Willing to take ownership rather than merely generate leads KEY PERFORMANCE INDICATORS (KPIs) Performance will primarily be evaluated on: Qualified leads generated New client meetings conducted Client/site visits completed Proposals submitted Lead-to-proposal conversion Proposal-to-contract conversion New clients acquired Monthly/quarterly revenue generated Business pipeline developed Repeat and cross-selling business from existing clients Development of strategic accounts and partnerships WHAT WE ARE LOOKING FOR We are not looking for someone whose role ends with sharing company presentations or generating leads. We are looking for a business builder who can identify an opportunity, reach the right decision-maker, understand the client's problem, coordinate with our specialists to develop the right solution, present it professionally, negotiate commercially and drive the opportunity towards closure. The individual should be capable of representing Bravo1 India Pvt. Ltd. professionally in front of corporate leaders, HNIs, infrastructure companies and institutional clients. Company: Bravo1 India Pvt. Ltd. Website: bravo1india.com Mail: [email protected] Contact: 8001677677

About the Role We are seeking a versatile, performance-driven Digital Marketing & Graphic Design Specialist with prior experience in the Medical Tourism and Healthcare industry will be given preference. In this role, you will lead our visual branding and digital campaign execution to attract, engage, and convert international patients seeking high-quality, affordable healthcare. You will bridge the gap between creative storytelling and patient lead generation building high-trust brand assets while running targeted acquisition campaigns across global markets. Key Responsibilities 1. Visual Identity & Healthcare Design • Design high-trust marketing collateral, including international patient brochures, treatment guides, cost-comparison decks, and doctor/hospital profiles. • Create eye-catching social media creatives (Instagram, LinkedIn, Facebook ads) tailored to international patient audiences (e.g., CIS, Middle East, Africa, Western nations). • Edit basic videos and reels, such as patient testimonials, facility walk-throughs, and doctor insights. • Maintain strict visual consistency across all brand assets and hospital/clinic partnerships. 2. Performance Marketing & Patient Acquisition • Set up, monitor, and optimize paid ad campaigns on Meta Ads & Google Ads targeting high-intent international search queries and demographics. • Drive qualified international patient leads for key specialties (e.g., Orthopedics, Cardiology, Oncology, IVF, Cosmetic Surgery). 3. Content, Social Media & SEO • Manage day-to-day social media accounts, including posting, writing empathetic and professional captions, and community engagement. • Perform basic on-page SEO and optimize blog content around high-intent medical travel queries (e.g., "Cost of joint replacement in India"). • Ensure all marketing copy and visual content adhere to healthcare advertising policies and patient privacy standards. 4. Analytics & Reporting • Track campaign performance using Google Analytics, Meta Insights, and CRM tools. • Monitor Cost-Per-Lead (CPL) and lead quality, continually refining targeting and creative messaging. Required Qualifications & Skills • Industry Experience: 1-3 years of hands-on experience in graphic design and digital marketing, specifically within healthcare, hospital marketing, or medical value travel. • Design Tools: Proficiency in Photoshop, Illustrator, Canva, or Premiere Pro/CapCut (for basic video editing). • Ad Platforms: Hands-on experience managing Meta Ads Manager and Google Ads for lead generation. • Communication: Exceptional written English skills

We are looking for a skilled, creative and proactive Web Developer to design, develop, maintain and optimize websites, e-commerce stores and web applications for Berg Technologies and its clients. The ideal candidate should have strong hands-on experience in WordPress, WooCommerce, Shopify, HTML, CSS, JavaScript and responsive web development , along with a good understanding of website performance, technical SEO, UI/UX and third-party integrations. The candidate should be comfortable working independently, taking ownership of projects and collaborating with UI/UX designers, SEO specialists, digital marketing teams and clients. Key Responsibilities 1. Website Development & Maintenance Develop, maintain and optimise responsive websites and web applications. Build websites using HTML5, CSS3, JavaScript and modern web development practices. Develop and customise websites using WordPress and other CMS platforms . Develop and customise e-commerce websites using Shopify and WordPress/WooCommerce . Convert UI/UX designs and Figma/Adobe XD layouts into responsive, functional websites. Develop and customise WordPress themes and plugins where required. Manage and customize Shopify themes, templates, sections and storefront components. Manage website pages, layouts, forms, navigation, CTAs, banners and other website components. Integrate third-party APIs, plugins, applications and business systems. Troubleshoot website bugs, compatibility issues and technical problems. Maintain and update existing websites without affecting functionality or SEO. Perform website migrations, content migrations and platform updates when required. 2. E-commerce Development – Shopify & WooCommerce Develop, customise and maintain Shopify and WooCommerce stores . Set up and customize Shopify stores and WooCommerce websites. Customise Shopify themes, sections, templates and storefront components . Work with Shopify Liquid for theme customisation and functionality. Configure and customise WooCommerce products, categories, attributes and variations. Develop and optimise product pages and collection/category pages. Configure shopping carts, checkout flows and promotional elements. Integrate payment gateways and shipping solutions. Configure tax, shipping and other e-commerce settings where required. Integrate Shopify apps and WooCommerce plugins. Integrate CRM, marketing, analytics and other third-party systems. Implement e-commerce tracking using GA4, Google Tag Manager and Meta Pixel . Optimise e-commerce websites for mobile responsiveness, performance, usability and SEO. Troubleshoot Shopify, WooCommerce, theme, plugin and integration-related issues. Support e-commerce website migrations between Shopify and WooCommerce/WordPress where required. Implement and maintain product structured data and SEO-friendly e-commerce structures. 3. Responsive Design & UI/UX Develop mobile-first and responsive websites across desktop, tablet and mobile devices. Ensure cross-browser and cross-device compatibility. Work closely with UI/UX designers to implement approved designs accurately. Convert Figma, Adobe XD or other design files into functional websites. Apply basic UI/UX principles to improve usability, navigation and conversion. Identify and recommend improvements to website layouts and user journeys. Ensure websites provide a consistent experience across different devices and screen sizes. 4. Website Performance & Technical Optimisation Optimise website speed, performance and Core Web Vitals. Optimise images, CSS, JavaScript and other website assets. Implement caching, lazy loading and other performance improvements where appropriate. Identify and resolve technical issues affecting website performance. Optimise websites for mobile performance. Follow secure, scalable and maintainable development practices. Ensure websites are technically sound, accessible and maintainable. Monitor and improve page-load performance and overall website stability. 5. SEO-Friendly Web Development Implement SEO-friendly website structures and URLs. Ensure proper heading hierarchy, crawlable navigation and internal linking. Implement technical SEO requirements such as: XML sitemap Robots.txt Canonical tags Structured data/schema SEO-friendly URLs Work closely with the SEO team to implement technical and on-page SEO recommendations. Ensure website development and content changes do not negatively impact existing rankings. Optimise website architecture for search-engine crawling and indexing. Implement product and category SEO for e-commerce websites. Support Google Search Console implementation and troubleshooting. 6. Landing Pages & Conversion Optimisation Develop and optimise landing pages for SEO, Google Ads, Meta Ads and other marketing campaigns. Implement forms, CTAs, enquiry flows and conversion elements. Create campaign-specific landing pages. Support A/B testing and CRO initiatives. Work with SEO and digital marketing teams to improve landing-page performance. Ensure landing pages are responsive, fast-loading and conversion-focused. Implement appropriate analytics and conversion tracking. 7. Analytics, Tracking & Integrations Implement, maintain and troubleshoot digital tracking and analytics tools, including: Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Search Console Google Ads conversion tracking Meta Pixel E-commerce conversion tracking Form and lead tracking Event tracking Third-Party Integrations REST APIs CRM integrations Payment gateway integrations Shipping integrations Marketing automation tools E-commerce applications Lead-generation tools Newsletter/email marketing platforms Other third-party services as required 8. Website Security & Maintenance Perform regular website updates and maintenance. Monitor and resolve website security issues. Maintain WordPress core, themes and plugins where applicable. Maintain Shopify themes and applications where applicable. Implement appropriate backup and security practices. Identify outdated or vulnerable plugins and recommend suitable alternatives. Troubleshoot malware, broken functionality and compatibility issues where required. Ensure websites remain stable after updates and deployments. Follow appropriate website security and development best practices. 9. Development, Testing & Deployment Test websites before deployment across browsers, devices and screen sizes. Debug and resolve development issues. Perform functional, responsive and usability testing. Use Git/version control and appropriate development workflows. Deploy websites to hosting/server environments. Work with hosting, DNS, SSL and cPanel environments where required. Maintain development, staging and production environments where applicable. Follow proper deployment and backup procedures. Ensure changes are tested before being pushed to production. 10. Collaboration & Project Management Work closely with SEO, digital marketing, UI/UX and content teams. Coordinate with clients to understand website and development requirements. Review designs and provide technical feasibility feedback. Estimate development effort and timelines. Take ownership of assigned projects and deliver them within agreed timelines. Manage multiple website-development tasks and priorities. Communicate project progress, technical issues and potential risks. Stay updated with current web technologies, development standards and best practices. Required Qualifications Bachelor's degree in Computer Science, Information Technology, Software Engineering or a related field. 3–7+ years of hands-on web development experience. Strong proficiency in: HTML5 CSS3 JavaScript Responsive Web Design WordPress WooCommerce Shopify Experience with Shopify Liquid and Shopify theme customisation. Experience with WordPress theme and plugin customisation. Working knowledge of PHP and MySQL . Experience with REST APIs and third-party integrations. Good understanding of Git/version control. Experience with website hosting, cPanel, DNS and SSL. Strong understanding of website performance and Core Web Vitals. Good understanding of technical SEO and SEO-friendly development. Experience implementing GA4, Google Tag Manager and conversion tracking. Strong debugging and problem-solving skills. Good understanding of UI/UX and responsive design principles. Ability to work independently and manage multiple projects. Strong communication and project-management skills. E-commerce Skills The candidate should have practical experience with one or both of the following: Shopify Shopify store setup and configuration Shopify theme customisation Shopify 2.0 / Online Store 2.0 Shopify Liquid Custom sections and templates Shopify apps Product and collection management Payment and shipping integrations Shopify SEO E-commerce analytics and tracking WooCommerce WooCommerce store setup Product and category configuration Variable products and attributes WooCommerce theme customisation Plugin configuration and customisation Payment gateway integration Shipping integration Checkout optimisation WooCommerce SEO E-commerce analytics and tracking Good to Have Experience with React, Next.js or other modern JavaScript frameworks . Strong experience with Figma and converting designs into functional websites. Experience with Shopify Online Store 2.0 . Strong Shopify Liquid development experience. Experience migrating websites between Shopify and WooCommerce/WordPress. Experience with Shopify apps and WooCommerce plugins. Experience with Elementor, ACF and other WordPress development tools. Experience with WooCommerce custom development. Experience with PHP frameworks. Experience with GitHub/GitLab. Knowledge of website security and malware prevention. Knowledge of e-commerce SEO and product structured data. Experience integrating payment gateways, shipping platforms and third-party e-commerce applications. Understanding of CRO and landing-page optimisation. Experience with SEO tools such as SEMrush, Ahrefs or Moz. Basic knowledge of Google Ads and Meta Ads tracking. Experience working with Australian or international clients. Key Skills Technical Development: HTML5, CSS3, JavaScript, PHP, MySQL, APIs, Git, Responsive Web Development CMS & E-commerce: WordPress, WooCommerce, Shopify, Shopify Liquid, Elementor, ACF and other relevant CMS/e-commerce platforms Analytics & Tracking: GA4, Google Tag Manager, Google Search Console, Google Ads Conversion Tracking, Meta Pixel SEO: Technical SEO, SEO-friendly development, Core Web Vitals, structured data, e-commerce SEO Design & UI/UX: Figma, Adobe XD, Photoshop, Canva, responsive design and basic UX principles Other: Debugging, website security, performance optimisation, CRO, API integrations and third-party integrations What We Expect Strong ownership and accountability. Attention to detail. Ability to solve technical problems independently. Good communication and teamwork. Ability to manage multiple projects and deadlines. Willingness to learn new technologies and platforms. Ability to work in a fast-paced agency environment. Strong focus on quality and maintainable code. Understanding of business and client requirements. Ability to communicate technical concepts clearly to non-technical team members and clients. Commitment to delivering projects within agreed timelines.

Experience: 2.00 + years Salary: Confidential (based on experience) Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Office (Noida) Placement Type: Full time Permanent Position (*Note: This is a requirement for one of Uplers' client - MTK Technologies) What do you need for this opportunity? Must have skills required: SEO, Google Ads, Meta Ads, LinkedIn Ads, Analytics, PPC, SEM, B2b lead generation, GA4, Google Search Console, Google Tag Manager MTK Technologies is Looking for: SEO & Digital Marketing Specialist – Job Description Position: SEO & Digital Marketing Specialist Experience: 2–5 years Location: Noida Employment Type: Full-Time Shift: Night Shift Job Summary We are looking for an experienced SEO & Digital Marketing Specialist who can manage organic search as well as paid digital marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads. The ideal candidate should have hands-on experience in lead generation, campaign optimization, analytics, and improving website visibility and conversions. Key Responsibilities SEO • Develop and execute on-page and off-page SEO strategies. • Perform keyword research, competitor analysis, and SEO audits. • Optimize website content, landing pages, meta titles, descriptions, headings, and internal linking. • Build and execute backlink and off-page SEO strategies. • Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs. • Identify technical SEO issues and coordinate with developers for resolution. • Improve website domain authority and organic lead generation. Google Ads • Create, manage, and optimize Google Search, Display, Performance Max, and remarketing campaigns. • Conduct keyword research and develop effective ad copy. • Manage budgets, bids, negative keywords, and audience targeting. • Monitor CPC, CTR, CPA, ROAS, conversion rate, and lead quality. • Continuously optimize campaigns to improve ROI and reduce cost per lead. Meta Ads • Manage paid campaigns on Facebook and Instagram. • Develop audience targeting, retargeting, lookalike audiences, and lead-generation campaigns. • Coordinate with the creative/content team for ad creatives and messaging. • Analyze campaign performance and optimize budget allocation. LinkedIn Ads • Create and manage LinkedIn lead-generation and B2B advertising campaigns. • Target audiences based on job title, industry, company size, skills, geography, and other parameters. • Manage sponsored content, lead-generation forms, and retargeting campaigns. • Track lead quality and optimize campaigns for qualified B2B leads. Analytics & Reporting • Use Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager. • Set up and monitor conversion tracking and campaign attribution. • Prepare weekly/monthly performance reports. • Analyze campaign data and provide actionable recommendations. Required Skills • 2–5 years of hands-on experience in SEO and Paid Digital Marketing. • Strong experience with Google Ads, Meta Ads, and LinkedIn Ads. • Strong understanding of keyword research, SEO analytics, PPC, SEM, and conversion optimization. • Experience in B2B lead generation is preferred. • Knowledge of GA4, Google Search Console, and Google Tag Manager. • Strong analytical and data-driven approach. • Good written and verbal communication skills. Preferred Certifications • Google Ads Certification • Google Analytics Certification • Meta Blueprint Certification • LinkedIn Marketing Certification Key Performance Indicators • Organic traffic and keyword ranking growth • Qualified leads generated • Cost per lead (CPL) • Conversion rate • CTR and CPC • ROAS / marketing ROI • Website traffic and engagement • Overall lead quality and pipeline contribution How to apply for this opportunity? • Step 1: Click On Apply! And Register or Login on our portal. • Step 2: Complete the Screening Form & Upload updated Resume • Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Accelerate the global growth of an AI-powered business platform throughdigital marketing, demand generation, customer engagement, anddata-driven growth strategies. Fresher: Are welcome to apply if they possess the required skills listed below. Work Mode: Work From Office. Graduation: Any stream or in special case not mandatory. Twirll is looking for a highly driven Digital Marketing & Growth Specialist . About Twirll Twirll is building an AI-powered business cloud platform designed tohelp businesses automate operations, accelerate growth, and simplifydigital transformation. We provide end-to-end solutions for Retail, Hospitality,Manufacturing, Wholesale, and Service businesses — including POS,eCommerce, CRM, Marketing Automation, Loyalty, Inventory,AI tools, marketplace integrations, and business automationsolutions. Our mission is to democratise technology for businesses globally bycreating a connected ecosystem where businesses can focus on theircore operations while Twirll powers the rest. We are looking for a highly drivenGrowth Marketing Specialist who can help accelerate global adoption of the Twirll platform andbuild scalable digital growth engines. Role Overview This role is ideal for someone passionate about SaaS, AI,startups, digital growth, and building global brand presencethrough data-driven marketing strategies. You will be responsible for planning and executing growth campaignsacross multiple digital channels to drive: • Brand awareness • Customer acquisition • Revenue growth In addition to managing Twirll's own digital growth initiatives,this role will also support the digital marketing and growthrequirements of Twirll customers. The candidate will work closelywith businesses using the Twirll ecosystem to help improve theirdigital presence, customer acquisition, online engagement, andoverall business growth. This role requires a combination of strategic thinking, executioncapability, creativity, analytical thinking, andcustomer-centric problem solving. This is a unique opportunity to work with progressive technologistsand businesses while helping shape the future of AI-driven businessautomation. Work Model • Primary Location: Noida. • Work Mode: Primarily Work From Office (WFO). • Work From Home (WFH): Allowed only under exceptional circumstances with prior approval. Key Responsibilities Growth & Demand Generation • Execute short-term and long-term digital growth strategies for Twirll platform adoption. • Drive customer acquisition through SEO, SEM, social media, email marketing, content marketing, and paid campaigns. • Optimise conversion funnels and user journeys across digital touchpoints. • Identify scalable growth opportunities and experiment with new acquisition channels. • Generate qualified inbound and outbound leads through digital marketing initiatives. • Drive measurable business growth and revenue through data-driven marketing execution. Brand & Community Building • Build and grow Twirll's digital communities across platforms including LinkedIn, Instagram, YouTube, X, and emerging channels. • Regularly create engaging content to educate businesses about Twirll products and solutions. • Strengthen Twirll's online presence through PR, thought leadership, and community engagement initiatives. • Manage and enhance Twirll's digital brand positioning globally. • Increase engagement, reach, and awareness across digital channels. Campaign Management & Execution • Plan, execute, monitor, and optimise marketing campaigns within defined timelines and budgets. • Track campaign performance metrics and generate actionable insights. • Improve marketing ROI, engagement rates, lead quality, and conversion metrics. • Work closely with Sales, Product, and Customer Success teams to align marketing strategies with business goals. • Clearly communicate marketing strategies and execution plans to downstream teams. • Ensure marketing and sales initiatives work cohesively to maximise business outcomes. Customer Growth & Success Marketing • Support digital marketing and growth initiatives for Twirll customers across industries including Retail, Hospitality, Manufacturing, Wholesale, and Services. • Help customers improve their digital presence, customer acquisition, retention, and revenue growth using Twirll ecosystem solutions. • Develop and execute marketing strategies tailored to customer business goals. • Collaborate with customers to identify growth opportunities and marketing improvements. • Assist customers with social media strategy, lead generation campaigns, branding, digital engagement, and growth execution. • Work closely with internal teams to ensure Twirll customers achieve measurable business outcomes through the platform. • Act as a strategic growth partner to customers and contribute towards long-term customer success and retention. • Conduct market research, competitor analysis, and customer behaviour analysis. • Identify new digital trends, marketing opportunities, and emerging technologies. • Propose innovative ideas to improve product positioning, customer engagement, and business growth. • Stay updated with the latest AI, SaaS, automation, and digital marketing trends. The success of this role will be measured through clearly definedgrowth and marketing KPIs, including: • Generating qualified inbound and outbound leads. • Increasing platform adoption and customer acquisition. • Driving measurable revenue growth through marketing initiatives. • Improving campaign conversion rates and ROI. • Growth in website traffic, engagement, and brand visibility. • Expansion of Twirll's digital community and audience reach. • Successful execution of campaigns within defined timelines and budgets. • Contribution towards sales pipeline growth and customer retention. • Supporting customer business growth and marketing success through Twirll ecosystem services. The ideal candidate should be highly execution-focused and capableof delivering measurable business outcomes through data-drivenmarketing strategies. Marketing Tools & Platforms The ideal candidate should have hands-on experience with moderndigital marketing and growth tools, including: • Meta Ads Manager. • Google Ads. • Google Analytics. • CRM and Marketing Automation platforms such as HubSpot. • CMS platforms and website management tools. • SEO and keyword research tools. • Social media scheduling and campaign management tools. • Email marketing and lead nurturing platforms. Experience with AI-powered marketing tools, automation platforms,analytics dashboards, and growth marketing tools will be an addedadvantage. Required Qualifications • 1–3 years of experience in digital marketing, growth marketing, or demand generation. • Experience working with SaaS, cloud software, AI platforms, or technology startups. • Strong understanding of: • SEO & SEM • Social Media Marketing • Paid Advertising • Email Marketing • Lead Generation • Growth Funnels • Analytics & Reporting • Conversion Optimisation • Proven portfolio of successfully executed digital marketing campaigns. • Excellent written and verbal communication skills. • Strong time management and project management abilities. • Ability to manage multiple projects independently in a fast-paced startup environment. • Strong customer communication and relationship management skills. • Bachelor's degree in Marketing, Business, Communications, or a related field. Desired Qualifications • Understanding of business software and operational workflows. • Experience with CRM and marketing automation platforms. • Familiarity with B2B SaaS sales cycles. • Basic understanding of UI/UX and conversion optimisation. • Experience with AI tools and automation platforms. • Understanding of sales processes and business consulting. • Ability to understand customer business challenges and propose growth solutions. Reporting Structure This role will report directly to the Head of Marketing and Sales and workclosely with the Product, Customer Success, and Leadership teamsto align growth strategies with business objectives. Why Work @ Twirll? • Work on cutting-edge AI business cloud technologies. • Be part of a fast-growing global startup. • Opportunity to shape the future of business automation. • Employee stock/share opportunities. • Open, approachable, and innovation-driven culture. • Large and growing customer base across multiple industries. • Exposure to thousands of APIs and ecosystem integrations. • Opportunity to work on both platform growth and customer business growth. • Collaborative and energetic team environment. • Strong learning and career growth opportunities. Client Management • How do you begin understanding a new client's digital marketinggoals when they onboard onto a platform like Twirll? • What questions do you ask a client to identify the right mix ofmarketing channels—email, SMS, social media, and paidadvertising—for their business? • How would you handle a client who comes in with vague goals suchas "I want more sales" but has not defined any KPIs?

Experience: 2.00 + years Salary: Confidential (based on experience) Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Office (Noida) Placement Type: Full time Permanent Position (*Note: This is a requirement for one of Uplers' client - MTK Technologies) What do you need for this opportunity? Must have skills required: SEO, Google Ads, Meta Ads, LinkedIn Ads, Analytics, PPC, SEM, B2b lead generation, GA4, Google Search Console, Google Tag Manager MTK Technologies is Looking for: SEO & Digital Marketing Specialist – Job Description Position: SEO & Digital Marketing Specialist Experience: 2–5 years Location: Noida Employment Type: Full-Time Shift: Night Shift Job Summary We are looking for an experienced SEO & Digital Marketing Specialist who can manage organic search as well as paid digital marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads. The ideal candidate should have hands-on experience in lead generation, campaign optimization, analytics, and improving website visibility and conversions. Key Responsibilities SEO • Develop and execute on-page and off-page SEO strategies. • Perform keyword research, competitor analysis, and SEO audits. • Optimize website content, landing pages, meta titles, descriptions, headings, and internal linking. • Build and execute backlink and off-page SEO strategies. • Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs. • Identify technical SEO issues and coordinate with developers for resolution. • Improve website domain authority and organic lead generation. Google Ads • Create, manage, and optimize Google Search, Display, Performance Max, and remarketing campaigns. • Conduct keyword research and develop effective ad copy. • Manage budgets, bids, negative keywords, and audience targeting. • Monitor CPC, CTR, CPA, ROAS, conversion rate, and lead quality. • Continuously optimize campaigns to improve ROI and reduce cost per lead. Meta Ads • Manage paid campaigns on Facebook and Instagram. • Develop audience targeting, retargeting, lookalike audiences, and lead-generation campaigns. • Coordinate with the creative/content team for ad creatives and messaging. • Analyze campaign performance and optimize budget allocation. LinkedIn Ads • Create and manage LinkedIn lead-generation and B2B advertising campaigns. • Target audiences based on job title, industry, company size, skills, geography, and other parameters. • Manage sponsored content, lead-generation forms, and retargeting campaigns. • Track lead quality and optimize campaigns for qualified B2B leads. Analytics & Reporting • Use Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager. • Set up and monitor conversion tracking and campaign attribution. • Prepare weekly/monthly performance reports. • Analyze campaign data and provide actionable recommendations. Required Skills • 2–5 years of hands-on experience in SEO and Paid Digital Marketing. • Strong experience with Google Ads, Meta Ads, and LinkedIn Ads. • Strong understanding of keyword research, SEO analytics, PPC, SEM, and conversion optimization. • Experience in B2B lead generation is preferred. • Knowledge of GA4, Google Search Console, and Google Tag Manager. • Strong analytical and data-driven approach. • Good written and verbal communication skills. Preferred Certifications • Google Ads Certification • Google Analytics Certification • Meta Blueprint Certification • LinkedIn Marketing Certification Key Performance Indicators • Organic traffic and keyword ranking growth • Qualified leads generated • Cost per lead (CPL) • Conversion rate • CTR and CPC • ROAS / marketing ROI • Website traffic and engagement • Overall lead quality and pipeline contribution How to apply for this opportunity? • Step 1: Click On Apply! And Register or Login on our portal. • Step 2: Complete the Screening Form & Upload updated Resume • Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Digital Marketing & Marketing Automation Expert Shape the Future of Digital Growth at Newgen At Newgen Software, we're transforming the way enterprises engage with customers. The NewgenONE Platform brings together content, processes, and communications into a unified orchestration layer, enabling organizations to operate smarter, faster, and more efficiently. As we continue to expand our global footprint, we're seeking a Digital Marketing & Marketing Automation Expert who thrives at the intersection of marketing, technology, and analytics. You'll play a critical role in driving demand generation, delivering engaging digital experiences, and building scalable marketing programs that contribute directly to business growth. Drive Digital Demand Generation Plan, execute, and optimize multi-channel digital marketing campaigns across LinkedIn, Google Display Network, YouTube, RollWorks, Facebook, Instagram, X (Twitter), Quora, and other relevant platforms. Collaborate with marketing and sales teams to understand business priorities and Go-to-Market strategies and translate them into effective digital campaigns. Work closely with content and design teams to develop compelling creatives and campaign assets. Manage digital marketing budgets and allocate investments across channels to maximize campaign performance and ROI. Conduct A/B testing and campaign experimentation to improve engagement, conversions, and pipeline contribution. Deliver high-quality inbound engagement from target audience segments. Drive programs for SEO and LLM optimization for product focused keywords Manage Marketing Automation & Customer Journeys Support and manage Newgen's marketing technology ecosystem. Design and execute lead nurturing, engagement, and drip marketing programs using HubSpot and related tools. Optimize visitor-to-lead and lead-to-opportunity conversion processes through marketing automation best practices. Ensure data accuracy, system hygiene, and operational excellence across marketing platforms. Manage database segmentation, list acquisition/import, data cleansing, form capture, lead routing, and lifecycle marketing initiatives. Support the adoption of marketing automation processes and best practices across marketing and sales teams. Deliver Data-Driven Insights Create dashboards, reports, and performance analyses to track campaign success and marketing impact. Monitor funnel performance, lead quality, engagement metrics, and conversion rates. Provide meaningful insights and recommendations to help marketing and sales teams make informed decisions. Support customer journey analysis and identify opportunities to improve marketing effectiveness and user experience. Stay current with evolving digital marketing trends, marketing technologies, and industry best practices. Evaluate emerging martech solutions and recommend enhancements to improve marketing efficiency and effectiveness. Contribute ideas and innovations that help Newgen stay ahead in an increasingly digital marketing landscape. Bachelor's degree in marketing, Business Administration, Communications, or a related field. • 3-5 years of experience in digital marketing, marketing automation, demand generation, or marketing operations. • Strong understanding of digital advertising platforms such as LinkedIn Ads, Google Display Network, YouTube Ads, RollWorks/AdRoll, and similar channels. • Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Pardot , or equivalent solutions. • Knowledge of lead generation, lead nurturing, customer journey mapping, and marketing automation best practices. • Familiarity with analytics and reporting tools, including Google Analytics and marketing performance dashboards. • Ability to analyze data, identify trends, and provide actionable recommendations to improve campaign outcomes. • Experience managing and optimizing campaigns across multiple digital channels. • Experience in B2B technology, SaaS, enterprise software, or digital transformation industries will be an added advantage. Be part of a leading global provider of digital transformation and automation solutions. Gain hands-on exposure to cutting-edge marketing technologies and AI-powered marketing initiatives. Collaborate with talented teams across marketing, sales, product, and leadership. Play a key role in driving business growth while accelerating your own professional development. If you're excited about combining digital marketing, automation, technology, and data to create measurable business impact, we'd love to hear from you.

6+ years of experience in SEO and Digital Marketing for IT Services, SaaS, or Technology companies. Strong understanding of Technical SEO. Experience with AI SEO, AEO, GEO, and AI-assisted content optimization. Demonstrated success in LinkedIn personal branding and company branding. Strong understanding of B2B content marketing. Experience with Google Analytics 4 and Google Search Console. Experience using Ahrefs, SEMrush, Moz, Screaming Frog, or similar SEO tools. Excellent content writing and storytelling skills. Strong analytical and reporting abilities. Work Location: In person

Company Description USA Online Network, a division of USA Online LLC, is America's largest network of city directory sites. With 976 inter-linked city-based websites, USA Online Network provides a wide range of services to meet the day-to-day requirements of users. Each city and state website offers features such as business directory listing, simple website solutions for small businesses, city guide and local events, classified advertisements, online tributes and obituaries, press releases, and articles. Role Description Partner Growth & Digital Outreach Executive Location: India | Remote / Hybrid Employment Type: Full-time Market: United States Experience: 2–5 years Department: Business Development / Sales & Marketing About USA Online Network USA Online Network is building a nationwide digital network connecting U.S. businesses, professionals, local communities and consumers through city- and community-focused online platforms. We are now expanding our USA Online Partners program and are looking for an energetic, commercially minded professional who can help us identify, approach and onboard potential partners across the United States. About the Role This is not a conventional digital marketing position. We are looking for someone who enjoys finding prospects, starting conversations, conducting outreach, following up, generating meetings and developing business relationships. You will work with prospects primarily through LinkedIn, email, online meetings and our CRM system. The ideal candidate will combine: • B2B sales • Lead generation • Outbound email • LinkedIn outreach • Digital marketing • CRM management • Strong written and spoken English Key Responsibilities Partner Lead Generation • Research and identify potential USA Online Partners across the United States. • Identify digital marketing agencies, web development companies, consultants, local media organizations, business consultants, independent sales professionals and other potential channel partners. • Build, qualify and maintain prospect databases. • Research decision-makers and relevant contacts. Outbound Sales & Outreach • Conduct personalized LinkedIn outreach. • Develop and execute outbound email campaigns. • Manage follow-ups and prospect nurturing. • Introduce prospects to the USA Online Partner opportunity. • Qualify interested prospects. • Schedule online presentations and meetings. • Follow opportunities through the sales pipeline. CRM & Sales Operations • Maintain accurate prospect and partner information in Zoho CRM. • Record calls, emails, responses, meetings and follow-up activities. • Keep the sales pipeline updated. • Prepare weekly activity and performance reports. Digital Marketing Support • Assist in creating LinkedIn posts, email campaigns and partner recruitment content. • Help improve landing pages, presentations, brochures and other marketing collateral. • Work with Mailgun for outbound email campaigns. • Monitor campaign performance and suggest improvements. Required Skills • 2–5 years of experience in B2B sales, business development, lead generation, digital marketing or a related field. • Excellent written and spoken English. • Strong internet research skills. • Comfortable communicating with U.S.-based businesses and professionals. • Experience with LinkedIn prospecting/outreach. • Experience with CRM software. • Good knowledge of Excel/Google Sheets. • Strong follow-up and organizational skills. • Self-motivated and comfortable working independently. • Willingness to work partly in U.S. business hours. Preferred Skills Experience with any of the following will be an advantage: • Zoho CRM • Mailgun or similar email platforms • LinkedIn Sales Navigator • HubSpot / Salesforce • Email automation • B2B SaaS or marketplace sales • Channel partner / reseller development • Appointment setting • AI-assisted sales and marketing tools What We Are Looking For We are particularly interested in candidates who can say: "Give me a target market, a good product, the right prospect profile and the tools—and I can find the prospects, start conversations and build the pipeline." You should be comfortable with rejection, persistent with follow-ups and genuinely interested in business development. Performance Expectations During the initial 90-day period, success will be measured through: • Quality of prospects identified • Outreach activity • Response rates • Qualified conversations • Online meetings generated • Partner applications • Partners successfully onboarded • Quality and accuracy of CRM data • Contribution to the development of a repeatable partner acquisition process What We Offer • Opportunity to work on an international U.S.-focused digital network. • Direct exposure to U.S. B2B business development. • Opportunity to grow with an expanding partner network. • Fixed compensation plus performance-based incentives. • Opportunity to develop expertise in international sales, CRM, digital marketing and AI-assisted business development. • A role with significant responsibility and autonomy. How to Apply Please send your CV along with a brief description of: • Your previous B2B sales or lead-generation experience. • Your experience with LinkedIn outreach. • The CRM platforms you have used. • Your experience contacting international/U.S. prospects, if any. • One example of how you generated a business lead or appointment. Important: This position involves proactive outbound sales and business development. Candidates primarily interested in social media posting, SEO or passive digital marketing work may not be suitable for this role.

SEO & Digital Marketing Manager Experience: 4+ Years Employment Type: Full-time Department: Digital Marketing / SEO About the Role We are looking for an experienced SEO & Digital Marketing Manager who can take complete ownership of client projects from strategy to execution and reporting. The role requires someone who can lead projects end-to-end, manage client relationships, drive the team, ensure timely delivery, and stay accountable for agreed KPIs and business outcomes. You will be the primary point of contact for assigned clients and will be responsible for ensuring that strategy, execution, communication, reporting, and performance remain on track. Key Responsibilities1. End-to-End Project Ownership • Take complete ownership of assigned SEO and digital marketing projects. • Develop and execute strategies aligned with client business objectives. • Create project plans, timelines, priorities, and deliverables. • Ensure all activities are completed within agreed timelines and quality standards. • Proactively identify delays, risks, dependencies, and performance gaps and take corrective action. 2. Client Management & Communication • Lead regular client meetings, calls, and performance discussions. • Act as the primary point of contact for clients. • Understand client objectives and translate them into actionable marketing plans. • Present strategies, progress updates, performance reports, and recommendations confidently. • Build strong, long-term client relationships through proactive communication and ownership. 3. SEO & Digital Marketing Strategy • Develop and oversee SEO strategies covering technical SEO, on-page SEO, keyword research, content strategy, internal linking, authority building, and Local SEO. • Manage Local SEO initiatives including Google Business Profile optimisation, local keyword targeting, citations, local landing pages, reputation/review strategies, and local search visibility. • Develop and execute content marketing strategies aligned with search intent and business objectives. • Identify opportunities across organic search, content, social media, paid marketing, CRO, and other digital channels. • Stay updated with Google algorithm changes, AI search, GEO/LLM visibility, and evolving digital marketing practices. • Ensure strategies are focused on business impact, not just traffic or vanity metrics. 4. Team & Execution Management • Coordinate with SEO, content, design, development, social media, and performance marketing teams. • Delegate tasks and ensure team members understand priorities and deadlines. • Review work before client delivery to ensure accuracy, quality, and strategic alignment. • Maintain accountability across the project team and ensure there are no execution gaps. 5. Reporting & Performance Management • Prepare and deliver monthly/periodic client performance reports. • Track agreed KPIs and ensure performance remains aligned with targets. • Analyse data from Google Analytics 4, Google Search Console, SEMrush, Ahrefs and other relevant platforms. • Translate data into meaningful insights, actions, and recommendations for clients. • Identify underperforming areas early and develop corrective action plans. Key KPIs for the Role The manager will be accountable for: • 100% on-time delivery of agreed project deliverables. • Achievement and improvement of client-specific SEO & digital marketing KPIs. • Organic traffic, qualified leads, conversions, rankings, revenue, and local search visibility, as applicable to each account. • Client retention and satisfaction. • Accuracy and timeliness of client reporting. • Effective utilisation and management of team resources. • Proactive identification and resolution of project issues. • Clear and consistent client communication. What We're Looking For • 4+ years of hands-on experience in SEO and digital marketing. • Strong understanding of technical SEO, on-page SEO, Local SEO, content marketing, keyword research, analytics, and digital marketing fundamentals. • Experience managing multiple clients/projects simultaneously. • Strong client-facing and presentation skills. • Ability to independently lead client meetings and performance reviews. • Strong project management and organisational skills. • Excellent written and verbal communication. • Ability to analyse data and convert insights into actionable strategies. • Strong ownership mindset with a "get it done" attitude. • Ability to manage priorities, deadlines, and multiple stakeholders. • Comfortable working in a fast-paced agency environment. Tools & Platforms Experience with some or all of the following: • Google Analytics 4 • Google Search Console • Google Business Profile • SEMrush • Ahrefs • Screaming Frog • Looker Studio • WordPress / CMS platforms • Google Ads / Meta Ads • AI and LLM-based marketing tools What Success Looks Like You will be successful in this role if you can take a project off our plate and run it independently — understand the client's objectives, build the strategy, coordinate the team, lead the client, deliver the work on time, report the results, and continuously improve performance against agreed KPIs. This is a high-ownership role for someone who wants to be accountable for outcomes, not just tasks. Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: • Flexible schedule Ability to commute/relocate: • Noida, Uttar Pradesh (Noida): Reliably commute or planning to relocate before starting work (Required) Education: • Bachelor's (Required) Experience: • Digital Marketing Agency: 1 year (Required) • SEO: 3 years (Required) • Client services: 1 year (Required) Work Location: In person