We're Hiring: Digital Marketing Manager – Performance & Growth
Location:
Pune, Maharashtra
Employment Type:
Full-time
Experience:
4–7 Years
CTC:
₹6–9 LPA
About the Role
We are looking for a
Digital Marketing Manager – Performance & Growth
to drive digital revenue through customer database marketing, CRM automation, conversion optimisation, and performance analytics.
The role will own the
traffic → registration → nurture → lead → sale
funnel and work closely with Product, Technology, and Sales teams to improve acquisition, conversion, and revenue.
Key Responsibilities
Database Marketing & Lead Generation
• Segment subscribers, prospects, and registered users for targeted campaigns.
• Execute Email, WhatsApp, SMS, and direct marketing campaigns.
• Drive re-engagement, renewals, cross-sell, and up-sell campaigns.
• Test audiences, messaging, offers, and propositions.
CRM & Marketing Automation
• Build automated nurture and lifecycle journeys.
• Implement lead scoring, segmentation, drip campaigns, and automated follow-ups.
• Develop abandoned-journey and dormant-user re-engagement campaigns.
• Identify opportunities to automate repetitive marketing activities.
Conversion Optimisation
• Analyse funnel leakages and improve registration-to-lead and lead-to-sale conversion.
• Optimise landing pages, forms, CTAs, and checkout journeys.
• Conduct A/B testing across campaigns and customer journeys.
Marketing Analytics & Revenue Attribution
• Track the customer journey from source to registration, lead, and sale.
• Use GA4, CRM, and analytics tools to measure campaign performance.
• Analyse performance by audience, channel, product, and offer.
• Track leads, conversions, CAC, CPL, and revenue attribution.
• Convert data into actionable business recommendations.
Performance Marketing
• Manage and optimise campaigns across Google Ads and Meta Ads.
• Familiarity with LinkedIn and YouTube Ads.
• Run paid campaigns, retargeting, and performance experiments.
• Evaluate campaigns based on CPL, CAC, conversion, and ROI.
Skills & Competencies
• Strong experience in CRM, database, and lifecycle marketing.
• Good understanding of Email, WhatsApp, and marketing automation.
• Strong analytical understanding of funnels, conversion, and attribution.
• Working knowledge of GA4 and Google Tag Manager.
• Ability to develop campaigns, offers, and customer journeys that drive revenue.
• Strong problem-solving and data-driven decision-making skills.
• Ability to independently identify new lead-generation, automation, and conversion opportunities.
Preferred Experience
• 4–7 years of experience in Digital Growth, CRM/Lifecycle Marketing, Performance Marketing, or Marketing Automation.
• Experience in subscription businesses, financial services, fintech, digital media, or SaaS is preferred.
• Proven experience generating revenue from an existing customer/prospect database.
• Experience building automated nurture and conversion journeys.
• Experience with Odoo ERP/CRM will be an added advantage.
Interested candidates can share their updated CV to apply.
Apply Now
Achal
+91 9158585380
[email protected]