Jobs at Boston Consulting Group

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do The Global Digital Marketing Analytics Senior Analyst is a hands-on analytical practitioner who serves as the dedicated analytics resource across BCG's digital marketing channel teams — including email, paid media, web, content, and beyond. This person is embedded in the day-to-day rhythm of channel execution and campaign delivery, providing the analytical support, performance interpretation, and data-driven guidance that helps channel teams make smarter decisions about how they plan, optimize, and evolve their activations. This is not a reporting role. The Senior Specialist goes beyond pulling numbers to actively interpreting what channel data means, identifying what is and is not working across the channel mix, and translating those findings into clear, actionable recommendations that channel strategists and campaign managers can act on in real time. This person is a trusted analytical partner to multiple channel teams simultaneously — organized enough to manage a broad portfolio of analytical support needs, and sharp enough to add genuine strategic value to each one. Channel Performance Analysis & Insight • Serve as the primary analytics partner across digital marketing channel teams — including email, paid media, web, social, and content — providing hands-on analytical support that helps each team understand and act on their performance data • Analyze channel performance data on an ongoing basis, going beyond surface metrics to identify trends, anomalies, and patterns that reveal what is driving or limiting channel effectiveness across campaigns and activations • Translate channel data findings into clear, actionable insight narratives that channel teams can use to make immediate optimization decisions — explaining not just what the numbers show but what they mean and what should change as a result • Develop a working understanding of how each channel's data behaves — its quirks, its limitations, its attribution challenges, and its most meaningful performance signals — so that analytical conclusions are always grounded in an accurate picture of what the data can and cannot tell you • Proactively surface channel performance insights to channel leads and campaign managers without waiting to be asked, identifying inflection points, underperformance signals, and optimization opportunities as they emerge Campaign & Activation Analytics Support • Support the analytics needs of active marketing campaigns across the channel mix — providing pre-campaign audience and benchmarking analysis, in-flight performance monitoring, and post-campaign measurement and insight synthesis • Build and maintain campaign performance trackers and channel scorecards that give channel and campaign teams clear, current visibility into how activations are performing against goals across all relevant metrics • Conduct cross-channel campaign analyses that connect the dots between how audiences are engaging across email, paid, web, and other digital touchpoints — identifying patterns in cross-channel behavior that inform how campaigns should be sequenced, optimized, or adjusted mid-flight • Contribute to post-campaign retrospectives by preparing well-structured performance summaries and insight outputs that capture what worked, what did not, and what the data recommends for future activations Channel Strategy Insight & Optimization • Partner with channel leads and CX strategists to bring analytical perspective into channel strategy conversations to inform how channels are planned, invested in, and evolved over time • Conduct deeper analytical investigations when channel performance raises strategic questions • Identify recurring performance patterns across channels and campaigns that point to systemic optimization opportunities — bringing these findings forward with clear recommendations rather than simply observing them • Support channel investment and prioritization conversations with data — preparing analytical inputs that help marketing leadership understand where channel spend and effort are generating the strongest return Data Pulling, Validation & Reporting • Extract, validate, and prepare channel performance data from across BCG's digital marketing technology stack — including Adobe Analytics, Marketo, Sprinklr, SEMRush, Demandbase, ad network platforms, CRM, and other relevant sources — ensuring accuracy and consistency before any analysis or output is produced • Write SQL queries against the marketing master dataset in Snowflake to access audience and engagement data that supplements platform-level reporting, expanding the analytical picture available for channel insight work • Build and maintain recurring channel reporting outputs — dashboards, scorecards, and performance summaries — that keep channel teams consistently informed without requiring manual analytical effort for every update • Apply rigorous data validation habits to all analytical work — checking figures, interrogating unexpected results, and never presenting numbers to stakeholders without confidence in their accuracy Enablement & Analytical Standards • Develop and maintain channel-specific metric glossaries, reporting templates, and analytical reference guides that help channel teams interpret their own data more independently and consistently • Contribute to the development of shared analytical standards across the marketing analytics function — ensuring that metrics, definitions, and performance benchmarks are applied consistently across channels and campaigns • Support the onboarding of channel team members onto analytics tools and reporting outputs, helping new colleagues understand how to read and use the data available to them What You'll Bring • 3–5 years of experience in a digital marketing analytics, channel analytics, or marketing data role, with hands-on experience analyzing performance data across at least two or more digital marketing channels — email, paid media, web, social, or equivalent • Solid working knowledge of the digital marketing channel landscape — how each channel works, what its key performance metrics are, how attribution and measurement differ across channels, and how audience behavior connects across touchpoints • Hands-on experience working with marketing analytics platforms including at least several of the following: Adobe Analytics, Marketo, Sprinklr, SEMRush, Demandbase, Google Analytics, paid media ad network reporting platforms, or equivalent • Solid SQL skills at a querying and analysis level, with the ability to independently access and interrogate marketing datasets in Snowflake or a comparable cloud data warehouse environment • Proficiency in Tableau or a comparable data visualization platform for building and maintaining channel performance dashboards and analytical outputs • Strong data validation instincts and attention to detail — you check your own work, interrogate unexpected results, and take accuracy seriously before anything goes to a stakeholder • Clear, confident communication skills with the ability to present channel performance findings and recommendations to channel leads, campaign managers, and senior marketing stakeholders in a way that is accessible, structured, and actionable • Experience working in a fast-moving, campaign-driven marketing environment where analytical support needs shift quickly and responsiveness matters • Familiarity with A/B testing methodology and the ability to interpret test results accurately and communicate findings clearly • Experience working in an Agile or sprint-based environment preferred • Bachelor's degree in Marketing, Data Analytics, Statistics, Business, or a related field, or equivalent practical experience Who You'll Work With This role sits within BCG's Global Marketing analytics function and operates as a shared analytical resource across the digital marketing channel teams. Day to day, your closest working relationships are with the channel leads, managers, and leads across email, paid media, web, events, and content — the people whose campaign and activation shapes your analytical work is designed to sharpen and inform. You will be present in their planning conversations, their optimization reviews, and their campaign retrospectives, bringing data to the table at the moments when it matters most. Within the analytics function, you will work closely with the Senior Manager and Director of Marketing Analytics, contributing channel-level analytical output that feeds into the broader audience and performance insight picture the function produces for senior marketing leadership. You will also collaborate with dashboard and data engineering colleagues when channel reporting needs require new data pipelines or expanded Snowflake access, and with CRM data operations colleagues when audience and contact data underpins channel targeting or segmentation analysis. This is a role for someone who genuinely enjoys the variety and pace of working across multiple channels simultaneously — who finds satisfaction in being the person a channel team turns to when the data raises a question they cannot answer on their own, and who takes pride in giving them an answer that actually changes what they do next. Additional info YOU'RE GOOD AT • Getting into the data quickly and knowing what you are looking for — you have strong analytical instincts developed across enough channel experience that you notice when something looks off, when a trend is significant, and when a number needs to be investigated before it gets presented • Working across multiple channels and analytical workstreams simultaneously without losing quality or momentum — you are organized, prioritize well, and deliver reliably across a busy and varied portfolio of analytical support needs • Translating channel performance data into plain language that channel managers and campaign teams can act on — you don't hide behind technical terminology or data caveats, you give people the insight they need to make a decision • Being a genuine partner to channel teams rather than a report factory — you show up to conversations with a perspective, ask clarifying questions that sharpen the analytical brief, and add value beyond the specific output that was requested • Moving fluidly across the digital channel landscape — you are comfortable switching from an email performance analysis to a paid media attribution question to a web engagement funnel in the same day, and you bring enough channel-specific knowledge to each that your analysis is grounded and credible • Knowing the difference between a data issue and a performance issue — you have the technical discipline to validate your data before drawing conclusions, and the intellectual honesty to say when the data is not clean enough to support the insight being requested At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork. #MarTech Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do BCG.com is a highly trafficked web property, publishing hundreds of articles, reports, and perspectives annually. As AI-powered search reshapes how decision-makers discover and consume thought leadership, BCG is investing to ensure its content surfaces prominently—not just in traditional search, but across AI-generated answers, featured snippets, and emerging generative engine results. We are seeking a Senior SEO/AEO/GEO resource who specializes in on-site content discoverability, with a strong foundation in keyword research and strategic SEO planning. This role ensures that content is not only discoverable within the site, but also aligned to how users search, think, and navigate topics. You will act as a strategic partner to content, product, and marketing teams—translating keyword insights into content structures, internal linking systems, and scalable discoverability frameworks—and participate in hands-on execution of search optimization on BCG.com. Key Responsibilities Keyword Research & Strategic SEO Leadership • Lead comprehensive keyword research to identify user intent, topic clusters, and content opportunities • Translate keyword insights into content strategies, site architecture, and taxonomy design • Partner with stakeholders to prioritize content based on search demand, business value, and discoverability gaps • Provide strategic guidance on: • Content creation and expansion opportunities • Topic clustering and pillar/cluster models • Search intent alignment across the content ecosystem Content Discoverability Strategy • Design and implement systems that ensure content is both searchable (externally) and findable (internally) • Map keywords to content and ensure logical, scalable internal linking structures • Identify and resolve gaps where content exists but is not aligned to high-value search demand • Align taxonomy, tagging, and categorization with keyword themes and user intent On-Site SEO & UX Optimization • Ensure content is structured to reflect target keywords and semantic relevance • Optimize page templates for keyword clarity, content hierarchy), and scannability • Improve navigation and related content modules using keyword relationships and topic modeling • Implement structured data to reinforce content meaning What You'll Bring • BA/BS in Digital Marketing, Marketing, Information Technology, or equivalent experience • 5-10 years of experience in search strategy and execution, preferably at a B2B organization • Proven ability to translate keyword data into actionable business and content decisions • Deep understanding of: • Search intent and SERP behavior • Topic clustering and semantic SEO • On-page optimization and internal linking • Experience with tools like: • Ahrefs, Semrush, or similar (advanced keyword research) • Google Search Console, GA4 • Screaming Frog / Sitebulb • Strong communication skills—able to advise and influence non-SEO stakeholders Additional info YOU’RE GOOD AT The ideal candidate for this role will have experience working in a fast-paced global environment. They must be comfortable with ambiguity and default to action to drive toward critical objectives set to deliver on global strategy. A flexible mindset is important as the global marketing team continues to leverage new approaches to work and people management. • Critical thinker and ability to problem solve and propose solutions • Ability to navigate complex environment with many voices • Serve as SME for leadership on importance of discoverability to marketing strategy • Default to proactivity and responsibility for self and team- you can work autonomously but seek help when necessary • Excellent communication skills – both written and oral – to manage priorities, expectations, and communicate strategy and results directly to stakeholders. Must be comfortable presenting/explaining technical concepts to non-technical teams • Ability to measure the effectiveness of strategy and make strategic decisions based on data • Ability to manage portfolio of projects and experience influencing cross-functional teams At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do The Marketing CRM Data Operations Specialist is a hands-on operational role responsible for the day-to-day execution of Marketing CRM data work that powers BCG's marketing function and ability to reach their most important external audiences. This person is embedded in the work — building and refining audience segments, managing data quality, supporting platform users, and maintaining the attribute framework that enables marketing teams to strategically activate against the right audiences with confidence. The Specialist works closely with the Manager, Marketing CRM Data Operations and partners directly with marketing stakeholders to translate activation needs into precise, reliable Marketing CRM outputs. This role requires equal parts technical fluency, attention to detail, and the communication skills to engage marketing partners clearly and proactively. The Global Marketing & Communications function at BCG serves as the centralized center of excellence and actively advises stakeholders from around the globe. As such, this role is expected to work a split shift to ensure ongoing quality of partnership between the Marketing CRM Data Ops team and our wide variety of global stakeholders. CRM User Support • Serve as a primary point of contact for CRM user support requests across the marketing organization, resolving access issues, troubleshooting platform questions, and guiding users on how to apply CRM capabilities effectively • Triage and manage incoming support requests, ensuring timely resolution and clear communication back to the requester throughout the process • Document recurring issues and resolutions, contributing to a growing knowledge base of self-service resources that reduce repeat support volume over time • Escalate complex or sensitive issues to the Senior Manager with clear context and a recommended path forward Audience Segmentation & Activation Support • Build and deliver audience segments from the Marketing CRM in support of marketing activations across email, paid media, journeys, and other channels • Partner with marketing stakeholders to understand campaign objectives and translate them into accurate, data-driven segment criteria • QA segment outputs rigorously before delivery, ensuring counts, criteria, and exclusions are accurate and aligned with the original request • Maintain a clear log of segmentation requests, outputs, and delivery timelines to support reporting and recurring activation needs enabling trust in Marketing CRM data • Identify opportunities to templatize or streamline recurring segmentation requests to improve speed and consistency over time Segmentation Attribute Maintenance & Governance • Maintain and update marketing segmentation attributes within the CRM, ensuring accuracy, consistency, and alignment with current business definitions • Perform regular audits of attribute data to identify gaps, anomalies, or quality issues and flag findings to the Senior Manager with recommended remediation • Support the implementation of new or enhanced attributes as directed, working with technical stakeholders to test and validate changes before they go live • Keep attribute documentation current and accessible, ensuring marketing users have reliable reference materials for how attributes are defined and applied • Leverage AI and agents to ensure workflows and Marketing CRM data quality is efficient and effective Data Quality Monitoring & Issue Resolution • Monitor Marketing CRM data quality on an ongoing basis, identifying issues that could affect segmentation accuracy or marketing activation performance • Investigate and triage data quality issues, documenting root causes and coordinating with relevant technical or data stakeholders to drive resolution • Support data governance initiatives by preparing data summaries, quality reports, and issue logs that inform cross-functional conversations • Apply data hygiene best practices consistently across all Marketing CRM work to maintain the integrity of the marketing data environment Platform & Process Improvement • Contribute to continuous improvement of Marketing CRM workflows, support processes, and operational documentation • Identify inefficiencies or gaps in current processes and bring recommendations to the Senior Manager • Stay current on Marketing CRM platform updates and new capabilities, flagging relevant developments that could benefit marketing use cases • Support onboarding and knowledge transfer for new team members or contractors joining the Marketing CRM data operations function What You'll Bring • 4–6 years of experience in CRM operations, marketing data, or marketing technology • Hands-on experience working directly in an enterprise CRM platform (Salesforce, Microsoft Dynamics, or equivalent) — building segments, managing data, and supporting users • Strong understanding of data quality principles and experience identifying and resolving data issues in a CRM or marketing data environment • Familiarity with how CRM data connects to marketing activation channels — email, paid media, journey orchestration, or personalization • Demonstrated application of using AI to improve efficiencies • Excellent attention to detail and a track record of delivering accurate, high-quality data outputs under time pressure • Clear, professional communication skills with the ability to engage marketing stakeholders and technical partners effectively • Experience working in a matrixed or cross-functional organization preferred • Background in professional services, consulting, or a complex global organization a plus Additional info YOU'RE GOOD AT • Executing detailed, data-intensive work accurately and efficiently — you take quality seriously and don't cut corners on QA • Managing multiple concurrent requests and priorities without losing track of the details or missing deadlines • Communicating clearly with marketing stakeholders who may not have a technical background — translating what the data shows into language that is useful and actionable • Spotting patterns in data issues or support requests that point to a systemic problem worth solving • Working both independently and collaboratively — owning your workload with minimal oversight while staying closely connected to team priorities and escalating when needed • Building and maintaining documentation that is actually useful to the people who need it. At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do The Marketing CRM Data Operations Senior Specialist is a hands-on operational role responsible for the day-to-day execution of Marketing CRM data work that powers BCG's marketing function and ability to reach their most important external audiences. This person is embedded in the work — building and refining audience segments, managing data quality, supporting platform users, and maintaining the attribute framework that enables marketing teams to strategically activate against the right audiences with confidence. The Senior Specialist works closely with the Manager, Marketing CRM Data Operations and partners directly with marketing stakeholders to translate activation needs into precise, reliable Marketing CRM outputs. This role requires equal parts technical fluency, attention to detail, and the communication skills to engage marketing partners clearly and proactively. The Global Marketing & Communications function at BCG serves as the centralized center of excellence and actively advises stakeholders from around the globe. As such, this role is expected to work a split shift to ensure ongoing quality of partnership between the Marketing CRM Data Ops team and our wide variety of global stakeholders. CRM User Support • Serve as a primary point of contact for CRM user support requests across the marketing organization, resolving access issues, troubleshooting platform questions, and guiding users on how to apply CRM capabilities effectively • Triage and manage incoming support requests, ensuring timely resolution and clear communication back to the requester throughout the process • Document recurring issues and resolutions, contributing to a growing knowledge base of self-service resources that reduce repeat support volume over time • Escalate complex or sensitive issues to the Senior Manager with clear context and a recommended path forward Audience Segmentation & Activation Support • Build and deliver audience segments from the Marketing CRM in support of marketing activations across email, paid media, journeys, and other channels • Partner with marketing stakeholders to understand campaign objectives and translate them into accurate, data-driven segment criteria • QA segment outputs rigorously before delivery, ensuring counts, criteria, and exclusions are accurate and aligned with the original request • Maintain a clear log of segmentation requests, outputs, and delivery timelines to support reporting and recurring activation needs enabling trust in Marketing CRM data • Identify opportunities to templatize or streamline recurring segmentation requests to improve speed and consistency over time Segmentation Attribute Maintenance & Governance • Maintain and update marketing segmentation attributes within the CRM, ensuring accuracy, consistency, and alignment with current business definitions • Perform regular audits of attribute data to identify gaps, anomalies, or quality issues and flag findings to the Senior Manager with recommended remediation • Support the implementation of new or enhanced attributes as directed, working with technical stakeholders to test and validate changes before they go live • Keep attribute documentation current and accessible, ensuring marketing users have reliable reference materials for how attributes are defined and applied • Leverage AI and agents to ensure workflows and Marketing CRM data quality is efficient and effective Data Quality Monitoring & Issue Resolution • Monitor Marketing CRM data quality on an ongoing basis, identifying issues that could affect segmentation accuracy or marketing activation performance • Investigate and triage data quality issues, documenting root causes and coordinating with relevant technical or data stakeholders to drive resolution • Support data governance initiatives by preparing data summaries, quality reports, and issue logs that inform cross-functional conversations • Apply data hygiene best practices consistently across all Marketing CRM work to maintain the integrity of the marketing data environment Platform & Process Improvement • Contribute to continuous improvement of Marketing CRM workflows, support processes, and operational documentation • Identify inefficiencies or gaps in current processes and bring recommendations to the Senior Manager • Stay current on Marketing CRM platform updates and new capabilities, flagging relevant developments that could benefit marketing use cases • Support onboarding and knowledge transfer for new team members or contractors joining the Marketing CRM data operations function What You'll Bring • 4–6 years of experience in CRM operations, marketing data, or marketing technology • Hands-on experience working directly in an enterprise CRM platform (Salesforce, Microsoft Dynamics, or equivalent) — building segments, managing data, and supporting users • Strong understanding of data quality principles and experience identifying and resolving data issues in a CRM or marketing data environment • Familiarity with how CRM data connects to marketing activation channels — email, paid media, journey orchestration, or personalization • Demonstrated application of using AI to improve efficiencies • Excellent attention to detail and a track record of delivering accurate, high-quality data outputs under time pressure • Clear, professional communication skills with the ability to engage marketing stakeholders and technical partners effectively • Experience working in a matrixed or cross-functional organization preferred • Background in professional services, consulting, or a complex global organization a plus Additional info YOU'RE GOOD AT • Executing detailed, data-intensive work accurately and efficiently — you take quality seriously and don't cut corners on QA • Managing multiple concurrent requests and priorities without losing track of the details or missing deadlines • Communicating clearly with marketing stakeholders who may not have a technical background — translating what the data shows into language that is useful and actionable • Spotting patterns in data issues or support requests that point to a systemic problem worth solving • Working both independently and collaboratively — owning your workload with minimal oversight while staying closely connected to team priorities and escalating when needed • Building and maintaining documentation that is actually useful to the people who need it. At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.

Global Digital Marketing Manager – SEO/AEO/GEO – Gurgaon, India Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You’ll Do BCG.com is a highly trafficked web property, publishing hundreds of articles, reports, and perspectives annually. As AI-powered search reshapes how decision-makers discover and consume thought leadership, BCG is investing to ensure its content surfaces prominently—not just in traditional search, but across AI-generated answers, featured snippets, and emerging generative engine results. We are seeking a Senior SEO/AEO/GEO resource who specializes in on-site content discoverability, with a strong foundation in keyword research and strategic SEO planning. This role ensures that content is not only discoverable within the site, but also aligned to how users search, think, and navigate topics. You will act as a strategic partner to content, product, and marketing teams—translating keyword insights into content structures, internal linking systems, and scalable discoverability frameworks—and participate in hands-on execution of search optimization on BCG.com. Key Responsibilities Keyword Research & Strategic SEO Leadership • Lead comprehensive keyword research to identify user intent, topic clusters, and content opportunities • Translate keyword insights into content strategies, site architecture, and taxonomy design • Partner with stakeholders to prioritize content based on search demand, business value, and discoverability gaps • Provide strategic guidance on: • Content creation and expansion opportunities • Topic clustering and pillar/cluster models • Search intent alignment across the content ecosystem Content Discoverability Strategy • Design and implement systems that ensure content is both searchable (externally) and findable (internally) • Map keywords to content and ensure logical, scalable internal linking structures • Identify and resolve gaps where content exists but is not aligned to high-value search demand • Align taxonomy, tagging, and categorization with keyword themes and user intent On-Site SEO & UX Optimization • Ensure content is structured to reflect target keywords and semantic relevance • Optimize page templates for keyword clarity, content hierarchy), and scannability • Improve navigation and related content modules using keyword relationships and topic modeling • Implement structured data to reinforce content meaning What You’ll Bring • BA/BS in Digital Marketing, Marketing, Information Technology, or equivalent experience • 5-10 years of experience in search strategy and execution, preferably at a B2B organization • Proven ability to translate keyword data into actionable business and content decisions • Deep understanding of: • Search intent and SERP behavior • Topic clustering and semantic SEO • On-page optimization and internal linking • Experience with tools like: • Ahrefs, Semrush, or similar (advanced keyword research) • Google Search Console, GA4 • Screaming Frog / Sitebulb • Strong communication skills—able to advise and influence non-SEO stakeholders Additional info YOU’RE GOOD AT The ideal candidate for this role will have experience working in a fast-paced global environment. They must be comfortable with ambiguity and default to action to drive toward critical objectives set to deliver on global strategy. A flexible mindset is important as the global marketing team continues to leverage new approaches to work and people management. • Critical thinker and ability to problem solve and propose solutions • Ability to navigate complex environment with many voices • Serve as SME for leadership on importance of discoverability to marketing strategy • Default to proactivity and responsibility for self and team- you can work autonomously but seek help when necessary • Excellent communication skills – both written and oral – to manage priorities, expectations, and communicate strategy and results directly to stakeholders. Must be comfortable presenting/explaining technical concepts to non-technical teams • Ability to measure the effectiveness of strategy and make strategic decisions based on data • Ability to manage portfolio of projects and experience influencing cross-functional teams At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E – Verify Employer. Click here for more information on E-Verify.

WHAT YOU'LL DO This position will support the Knowledge & Design Product Portfolio’s Internal squad, responsible for internal webpages on their enterprise content management system. We are looking for driven and results-oriented individuals to join the fast-growing team to develop the BCG of the future – faster, more agile, digital, effective, and efficient. Specific responsibilities will include, but are not limited to: • Support web content creation and quality assurance testing of internal-facing informational webpages using BCG’s content management system, Sitecore • Partner with internal BCG teams to understand needs, answer questions, offer training, think of creative solutions and listen to feedback throughout the site building process • Work independently to upload content, leverage templates, review design and development of new webpages • Identify bugs / technical issues found in the system and log them into the project’s defect management system. • Support Dev and QA team in Automation Testing. • Manage and work on multiple on-going projects and effectively track time devoted to specific tasks for future analysis. • Support additional requests from product manager and lead analysts for analysis or documenting process steps to serve as inputs for future development of the platform YOU'RE GOOD AT Personal Attributes • Self-motivated and reliable • Stakeholder & Client Management • Interpersonal communication, email skills • Organized, detail-oriented, and analytical (ability to look at a problem and figure out a creative solution) • Strong eye for digital design • High-level of initiative and resourcefulness • Collaborative, positive team player with the ability to navigate diverse teams across different geographies. YOU BRING (EXPERIENCE & QUALIFICATIONS) • Preference for someone from Marketing or Communication with a strong technological aptitude. • Preferably a rising Junior or Senior with strong academic performance • Prior work/internship experience • No website development experience is required, but design and/or blog creation experience along with understanding of digital marketing is a plus. • Experience with Sitecore CMS tools a plus • Proficient in MS Office tools • Able to perform successfully in a fast-paced, intellectually intense, service-oriented environment in line with BCG's Code of Conduct • Must be able to work 15-20 / week throughout the minimum duration of the internship YOU'LL WORK WITH You will be part of BCG’s Knowledge and Design Product Portfolio, a growing, global team that drives knowledge management strategy, program implementation and operations for BCG. The K&D team provides overall management of major knowledge management platforms, products and programs, including efforts in areas such as machine learning/artificial intelligence, expertise/reputation management, search, content management, social collaboration/communities, taxonomy, analytics, business request management and other related topics.Within K&D, the Internal team manages BCG’s internal website building tool, among a series of other internal digital products, with a goal of improving how employees access internal digital information at BCG.