Jobs at Joyalukkas

About the Role We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high- performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership maturity. Key Responsibilities Strategic Leadership - Own the end-to-end digital marketing strategy covering both brand building and performance marketing - Translate business goals into scalable digital growth plans across online sales and offline store visits - Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives Performance & Revenue Growth - Drive CPA, ROAS and revenue optimization across all digital channels - Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches) - Develop and refine keyword strategies, audience segmentation, and funnel optimization - Optimize campaigns for store visits, local discovery, and omnichannel attribution Budget & ROI Ownership - Manage and optimize 2550 Cr+ annual digital marketing budgets - Ensure solid ROI accountability, forecasting, and performance reporting - Continuously reallocate spends based on channel performance and business priorities Channel & Platform Ownership - Lead execution and innovation across: Google Ads (Search, Performance Max, Display, YouTube) Meta Ads ecosystem (Facebook, Instagram) - Drive experimentation with new formats, automation, and scaling frameworks Analytics & Measurement - Own performance tracking using GA4, GTM, attribution models, and CRM integrations - Implement and leverage media mix modelling, brand lift studies, and incrementality testing - Build dashboards and insights that guide leadership decis .

About the Role We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high- performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership maturity. Key Responsibilities Strategic Leadership - Own the end-to-end digital marketing strategy covering both brand building and performance marketing - Translate business goals into scalable digital growth plans across online sales and offline store visits - Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives Performance & Revenue Growth - Drive CPA, ROAS and revenue optimization across all digital channels - Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches) - Develop and refine keyword strategies, audience segmentation, and funnel optimization - Optimize campaigns for store visits, local discovery, and omnichannel attribution Budget & ROI Ownership - Manage and optimize 2550 Cr+ annual digital marketing budgets - Ensure solid ROI accountability, forecasting, and performance reporting - Continuously reallocate spends based on channel performance and business priorities Channel & Platform Ownership - Lead execution and innovation across: Google Ads (Search, Performance Max, Display, YouTube) Meta Ads ecosystem (Facebook, Instagram) - Drive experimentation with new formats, automation, and scaling frameworks Analytics & Measurement - Own performance tracking using GA4, GTM, attribution models, and CRM integrations - Implement and leverage media mix modelling, brand lift studies, and incrementality testing - Build dashboards and insights that guide leadership decis .