Digital Marketing Specialist Jobs

Job Description: B2B Paid Media (LinkedIn Ads Specialist) Employment Type: Full-Time Experience: 3–5 Years Location: Bangalore - HSR / Pune - Koregaon Park Role Summary We are looking for a B2B Paid Media LinkedIn Ads Specialist who can combine performance marketing expertise with strong brand and communication skills. The role involves planning and executing paid media campaigns, developing B2B digital marketing strategies, strengthening brand presence, and driving qualified leads across digital channels. The ideal candidate should be comfortable working across LinkedIn, Google Ads, Meta and other digital platforms, while also understanding B2B audiences, content, brand communication, and campaign performance. Key Responsibilities • Plan, execute, and optimize B2B paid media campaigns across LinkedIn Ads and other relevant platforms. • Develop digital marketing strategies aligned with business, brand, and lead-generation objectives. • Define target audiences, campaign objectives, budgets, bidding strategies, and media plans. • Manage and optimize campaigns based on CPL, lead quality, conversion rates, engagement, and other relevant performance metrics. • Develop and manage B2B content calendars across LinkedIn, website, email, and other digital channels. • Work closely with creative and content teams to develop effective campaign communication and marketing collateral. • Support product launches, exhibitions, events, webinars, and other B2B marketing initiatives through digital campaigns. • Conduct market, competitor, and audience research to identify new opportunities and improve campaign strategy. • Track campaign performance, prepare reports, and provide actionable insights and recommendations. • Collaborate with sales teams to improve lead quality, lead nurturing, and marketing-to-sales conversion. • Ensure consistency of brand communication across digital platforms and marketing touchpoints. • Stay updated with changes in paid media platforms, B2B marketing trends, and emerging digital marketing practices. Required Skills & Qualifications • Bachelor's degree in Marketing, Business, Communications, or a related field. • 3–5 years of experience in Paid Media, B2B Digital Marketing, Brand Marketing, or Marketing Communications. • Hands-on experience with LinkedIn Ads and Google Ads; experience with Meta Ads is an added advantage. • Strong understanding of B2B lead generation, audience targeting, campaign optimization, and performance marketing metrics. • Experience developing digital strategies and content for B2B audiences, particularly on LinkedIn. • Good understanding of brand positioning, content marketing, social media, email marketing, and digital communications. • Experience working with marketing budgets, campaign reporting, and performance analysis. • Familiarity with GA4, Google Tag Manager, and Looker Studio or similar analytics/reporting tools is preferred. • Strong analytical, communication, presentation, and project management skills. • Ability to work collaboratively with Sales, Creative, Content, Performance Marketing, and other cross-functional teams. • Agency experience or experience managing multiple brands/campaigns is an added advantage. Application Question(s): • Current CTC? • Expected CTC? • Notice Period? Work Location: In person

Job Summary CBM India Trust is committed to improving the quality of life of people with disabilities. CBM address disability as a cause and consequence of poverty in the most disadvantaged communities of the world. We work in partnership with local, national, and international actors with the aim of creating a more equal society for all. Our vision is to have an inclusive world in which all people with disabilities enjoy their human rights and achieve their full potential. Position: Digital Marketing Officer. Reporting to: Consultant - Branding Communication. To strategically enhance CBM Indias online presence and drive meaningful donor engagement through data-driven digital marketing campaigns. Leverage social media, email marketing, and content creation to increase brand awareness, generate revenue, and advance our mission. Responsibilities - Develop and execute digital marketing campaigns aligned with the organization s fundraising - Develop compelling ad creatives for various digital channels (social media, search engines, - Write informative and engaging blog posts, video content, and landing page content. - Collaborate with the in-house multimedia design specialist to produce on-brand collaterals (e.g., infographics, social media graphics, videos) to support the campaigns. - Track campaign performance and analyze data to optimize results. - Develop and manage quarterly newsletters, including content planning, writing, design, and - Maintain and regularly update the email list. - Segment email lists based on subscriber characteristics. - Track email performance metrics and make recommendations for improvement. - Donor Management and Engagement - Donor engagement calendar management and implementation. - Regularly maintain a tracker of individual donations received from donors and sponsors - Support the donor engagement strategy by disseminating messages and other materials. - Ensure timely issuance of tax certificates. - Manage donations and sponsorship failures and follow-ups. - Regularly update the website with fresh content and photos. - Track website analytics using relevant tools to monitor key metrics. - Monitor the website for technical issues and coordinate with the vendor and internal IT team to address any technical problems or security vulnerabilities. - Ensure data integrity and system functionality in coordination with the vendor responsible for the donor management system. Professional profile and requirements - Bachelors degree in Marketing, Communications, Public Relations, or a related field. - A masters degree or advanced certification in digital marketing is a plus. Skills - 3-5 years of experience in digital marketing or a related field, preferably in the nonprofit - Solid understanding of digital marketing principles and tactics, including social media marketing, SEO, advertising, email marketing, and content marketing. - Knowledge of fundraising best practices and experience in developing and executing digital - Proficiency in digital marketing tools, content management systems (WordPress), email marketing platforms, and analytics software. - Excellent written and verbal communication skills. - Strong analytical skills to track campaign performance and make data-driven decisions. - Experience working in a nonprofit organization or understanding of the nonprofit sector is Other requirements The future job holder adheres to CBM Policies and procedures, commits to CBM s Child Safeguarding Policy and Code of Conduct, and follows CBM s safety security protocols. CBM encourages persons with disabilities and Women to explore this important opportunity. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital campaigns across multiple channels. The role focuses on driving traffic, generating qualified leads, and improving campaign performance through data-driven strategies. Key Responsibilities: • Plan and execute multi-channel digital marketing campaigns across SEO, SEM, paid media, social, email, and emerging AI-driven discovery channels (AEO/GEO) • Manage and optimize paid campaigns (Google Ads, LinkedIn, Meta) to maximize ROI • Leverage AI tools for campaign optimization, keyword research, content, and audience targeting. • Track, analyze, and report campaign performance using tools like GA4, Power BI, or similar • Collaborate with content and creative teams to deliver high-impact marketing assets • Improve website performance through SEO/AEO/GEO, CRO, and user experience enhancements • Manage lead generation funnels and support pipeline creation and progression • Ensure alignment with business unit goals and marketing objectives Required Skills & Qualifications: • Bachelor’s degree in marketing, Business, or a related field • 5–8 years of experience in digital marketing or performance marketing • Strong understanding of SEO/AEO/GEO, SEM, paid media, and analytics tools (GA4, Google Ads), knowledge of Google Tag Manager • Experience with CRM tools (Salesforce preferred) and marketing automation platforms • Analytical mindset with the ability to interpret data and drive insights • Strong communication and stakeholder management skills Preferred Skills: • Experience with CMS platforms (Sitecore, AEM, WordPress) • Knowledge of B2B marketing and lead lifecycle management • Familiarity with tools like Jira, Power Automate. • Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.

Salary Range : Rs. 20000 - Rs. 25000 , based on skills, experience, and interview performance Educational Requirement : 12th Pass / Male Only Work Arrangement : Work From Office Gender Preference : Male only Skills Requirement : No predefined skills necessary Experience Requirement : 2+ Years of Experience Location : Rajajinagar Working Hours : 10 AM - 7 PM | Monday to Saturday Additional Info : Only Candidates With Wedding Industry Experience Should Apply. Must Have Expertise In Meta Ads, Lead Generation, Campaign Optimization.Should Have A Proven Track Record Of Generating Quality Wedding Leads And Improving Conversions. More Than 2 Years Experience Compulsory. | Skills Needed : SEO

Company Description Intugine is a leading innovator in real-time multimodal supply chain visibility and logistics optimization, leveraging advanced IoT technology to streamline operations. The company's SaaS solutions, including FTL and PTL tracking, container tracking, e-POD, and yard management, provide a unified platform for seamless logistics management. Trusted by over 75 global enterprises such as GE Healthcare, Flipkart, and Titan, Intugine helps businesses improve delivery performance, reduce costs, and eliminate operational inefficiencies. With extended integrations through ULIP, customers benefit from access to systems like FASTag, Vahan, and ICEGATE, further enhancing supply chain transparency. Intugine is dedicated to driving innovation and efficiency across logistics networks. Role Description This is a contract role for a Digital Marketing Specialist Intern, based on-site at our Bengaluru office. Responsibilities include managing and optimizing social media platforms, executing online and digital marketing campaigns, analyzing web analytics data to assess performance, and contributing to the ideation and execution of marketing strategies. The intern will work closely with the marketing team to enhance brand visibility and engagement across digital channels. Qualifications • Proficiency in Social Media Marketing and Digital Marketing tools and platforms. • Knowledge of Web Analytics and Online Marketing techniques to track and optimize campaign performance. • Strong Communication skills, including verbal and written, to effectively collaborate and create compelling content. • Ability to analyze trends, interpret metrics, and drive data-informed decisions. • Familiarity with the logistics or supply chain industry is an added advantage.

Company Description Birla Fertility & IVF is part of the C.K. Birla Group, a multibillion-dollar Indian multinational with over 35,000 employees and 50 manufacturing facilities worldwide across sectors such as technology, automotive, home and building, and healthcare. Built on the Group’s legacy of quality and excellence, Birla Fertility & IVF is focused on transforming the future of fertility care globally. The organization delivers clinically reliable, research-driven, and innovative fertility treatments with a strong emphasis on compassionate care. Its fertility specialists bring extensive experience across more than 140,000 IVF cycles, supported by advanced IVF labs designed to international standards. Birla Fertility & IVF is also known for transparent pricing, detailed counselling on treatment costs, and an empathetic, trustworthy experience for every patient. Role Description This is a full-time, on-site Business Development Manager role based in Koramangala, Bengaluru. The Business Development Manager will identify and develop new business opportunities for Birla Fertility & IVF, including building partnerships with referring doctors, clinics, corporate clients, and other relevant stakeholders. The role involves managing the entire business development lifecycle—prospecting, outreach, pitching, negotiations, conversions, and post-engagement relationship management. The individual will track market trends, competitor activities, and patient acquisition channels, and will collaborate closely with clinical, marketing, and operations teams to drive growth for the center. Day-to-day responsibilities also include achieving revenue and volume targets, preparing performance reports, representing the brand at events or community initiatives, and ensuring that all external interactions reflect the organization’s values of empathy, transparency, and clinical excellence. Qualifications • Proven experience in business development, sales, or key account management, ideally in healthcare, diagnostics, hospitals, or related service industries. • Strong relationship-building and stakeholder management abilities, with experience working with physicians, medical institutions, corporate partners, or referral networks. • Commercial acumen with the ability to analyze market data, set targets, manage pipelines, and report on business development performance. • Excellent communication, presentation, and negotiation skills, with the ability to explain value propositions clearly and handle objections professionally. • Self-driven and goal-oriented mindset, with the ability to work both independently and collaboratively in a fast-paced, patient-centric environment. • Bachelor’s degree in Business, Marketing, Healthcare Management, or a related field; MBA or equivalent postgraduate qualification is an advantage. • Comfort with using CRM tools, MS Office (Excel, PowerPoint), and digital communication platforms for prospecting, tracking, and reporting. • Willingness to travel locally within Bengaluru and nearby areas for meetings, events, and outreach activities as required.