Frontend Developer (SEO & AI Optimisation)
Full time | MDX | United Arab Emirates
Posted On 10/06/2026
Introduction
Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 7,100 students from more than 122 nationalities.
Job Description
The role will focus on website performance, frontend development, search engine optimisation, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI search optimisation, conversion‑led landing pages, technical improvements, and digital initiatives that enhance visibility, engagement, and enquiry generation.
Principal Duties and Accountability
• To support the development, maintenance, and optimisation of website pages, campaign landing pages, and digital recruitment platforms using strong coding knowledge.
• To improve website performance, page speed, mobile responsiveness, and overall user experience across key digital touchpoints by applying strong UI/UX principles.
• To support SEO implementation, including technical SEO, on‑page optimisation, metadata, structured content, and search‑friendly page development leveraging industry‑standard SEO tools like Semrush.
• To support AI optimisation initiatives, including GEO and AEO, to improve the university’s visibility across emerging AI search platforms, AI tools, and answer‑based search experiences.
• To work closely with the digital marketing, content, design, and recruitment teams to build high‑performing landing pages that support campaign conversion.
• To review and improve user journeys across the website to support enquiry generation, application conversion, and student engagement.
• To assist with website analytics, advanced tracking setups, tagging, and reporting to support data‑led digital improvements.
• To support the integration of enquiry forms, CRM‑related tracking, call‑to‑action buttons, and other conversion tools across landing pages and campaign assets.
• To ensure website content and campaign pages are updated accurately, consistently, and in line with brand and compliance requirements.
• To troubleshoot frontend issues and coordinate with internal or external technical teams where required.
• To provide general digital and technical support to the Student Recruitment and Digital Marketing team.
• Any other duties related to the post as determined by the relevant line manager.
Requirements
• Experience in frontend development, website management, SEO support, digital marketing technology, or a related field would be advantageous.
• Strong understanding of UI/UX best practices, user flow, and visual design principles to bridge the gap between design and technical implementation.
• Understanding of SEO best practice, website performance, analytics, and conversion optimisation. Hands‑on knowledge of SEO tools (e.g., Semrush) is required.
• Deep understanding and awareness of AI search optimisation, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI tools, structured content, and evolving digital discovery platforms.
• Experience working with CMS platforms (e.g., Strapi), landing page builders, CRM integrations, or advanced tracking tools would be advantageous.
• Good problem‑solving skills and attention to detail.
• Ability to work effectively within a team and manage multiple digital tasks and deadlines.
• A university degree or equivalent qualification in web development, digital marketing, computer science, information technology, or a relevant field would be advantageous.
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Full Stack Developer Backend Heavy
Legend Holding Group Ltd•Dubai, AE
4+ Years Exp
Posted: 29/9/2026
Design, develop, and maintain scalable backend services and REST APIs.Build and maintain microservices using Java Spring Boot or Node.js.Design efficient database schemas, queries, indexes, and data-access layers.Develop event-driven systems using Kafka.Implement caching, asynchronous processing, and distributed workflows.Integrate third-party APIs and external services.Build frontend features using React.js / Next.js.Work closely with Product, QA, and DevOps teams.Write clean, maintainable, testable, and production-ready code.Participate in code reviews and maintain engineering standards.Troubleshoot production issues and perform root-cause analysis.Optimize applications for scalability, performance, and reliability.Contribute to CI/CD pipelines and cloud deployments. We are looking for a Backend-Heavy Full Stack Developer with 4+ years of experience building scalable, reliable, and production-grade applications.
The candidate should have strong backend engineering expertise in either Java Spring Boot or Node.js, along with hands-on experience in React-based frontend development and modern cloud-native infrastructure.Mandatory Technical SkillsBackend — Primary RequirementStrong expertise in one of the following:Java TrackJava 8+Spring BootSpring MVCSpring Data JPA / HibernateREST APIsMicroservicesMaven/GradleJUnit / MockitoORNode.js TrackNode.jsTypeScript / JavaScriptNestJS / Express.jsREST APIsMicroservicesJestAsynchronous programmingDatabasesStrong SQL knowledgePostgreSQL / MySQLDatabase designQuery optimizationIndexing and transactionsMongoDB or other NoSQL databases is a plus.Kafka & Distributed SystemsHands-on experience with Apache KafkaProducers and consumersConsumer groups and partitioningEvent-driven architectureMessage processing and failure handlingUnderstanding of asynchronous and distributed systemsAWS — MandatoryHands-on experience with AWS services and cloud deployments.Expected knowledge of services such as:AWS EKSEC2RDSS3IAMCloudWatchECRVPC / networking fundamentalsDocker & & Kubernetes — MandatoryStrong understanding of DockerCreating and managing Docker imagesDockerfile optimizationContainerized application deploymentsKubernetes fundamentalsDeployments, Services, ConfigMaps, SecretsUnderstanding of pods, namespaces, health checks, and resource managementExperience deploying applications on AWS EKS is a strong requirement.CI/CD — MandatoryStrong hands-on experience with GitHub Actions.Strong understanding of DockerCreating and managing Docker imagesDockerfile optimizationContainerized application deploymentsKubernetes fundamentalsDeployments, Services, ConfigMaps, SecretsUnderstanding of pods, namespaces, health checks, and resource managementExperience deploying applications on AWS EKS is a strong requirement.CI/CD — MandatoryStrong hands-on experience with GitHub Actions.Building CI/CD pipelinesAutomated build and test workflowsDocker image build and pushDeployment automationEnvironment-specific configurationsAWS integrationBasic CI/CD security practicesFrontendFrontend experience is required but not the primary focus.React.js / Next.jsTypeScript / JavaScriptREST API integrationComponent-based developmentBasic frontend debuggingAngular is not required.Engineering FundamentalsStrong understanding of:Data Structures & AlgorithmsObject-Oriented ProgrammingSOLID principlesDesign PatternsREST API designMicroservices architectureDistributed systemsDatabase transactions and concurrencyAuthentication & AuthorizationSystem scalability and performanceUnit and integration testingLogging, monitoring, and observabilityGood to HaveAWS EKS production experienceKubernetes troubleshootingHelmRedisKafka-based distributed systemsTerraformAPI GatewayPrometheus / GrafanaDatadog or similar observability toolsExperience designing systems from scratchProduction ownership of high-traffic servicesIdeal Skill DistributionBackend Engineering: 65–70% Cloud / DevOps: 15–20% Frontend: 10–15%This is not a frontend-heavy Full Stack role. The candidate should be capable of independently designing and implementing backend services and understanding the infrastructure required to run them in production.Preferred CandidateA strong candidate should be able to take a requirement from:Requirement → Database Design → API Design → Backend Implementation → Kafka/Event Processing → Frontend Integration → Docker → CI/CD → Kubernetes/EKS → Production Monitoring
and independently own the feature through to production.Experience
4+ years of professional software development experience, with significant hands-on backend development experience in Java Spring Boot or Node.js.
Core Technology Stack
Java Spring Boot OR Node.js | React/Next.js | PostgreSQL | Kafka | Redis | AWS | Docker | Kubernetes/EKS | GitHub Actions
Full Stack Developer Backend Heavy
Legend Holding Group Ltd•Dubai, AE
4+ Years Exp
Posted: 29/9/2026
Design, develop, and maintain scalable backend services and REST APIs.Build and maintain microservices using Java Spring Boot or Node.js.Design efficient database schemas, queries, indexes, and data-access layers.Develop event-driven systems using Kafka.Implement caching, asynchronous processing, and distributed workflows.Integrate third-party APIs and external services.Build frontend features using React.js / Next.js.Work closely with Product, QA, and DevOps teams.Write clean, maintainable, testable, and production-ready code.Participate in code reviews and maintain engineering standards.Troubleshoot production issues and perform root-cause analysis.Optimize applications for scalability, performance, and reliability.Contribute to CI/CD pipelines and cloud deployments. We are looking for a Backend-Heavy Full Stack Developer with 4+ years of experience building scalable, reliable, and production-grade applications.
The candidate should have strong backend engineering expertise in either Java Spring Boot or Node.js, along with hands-on experience in React-based frontend development and modern cloud-native infrastructure.Mandatory Technical SkillsBackend — Primary RequirementStrong expertise in one of the following:Java TrackJava 8+Spring BootSpring MVCSpring Data JPA / HibernateREST APIsMicroservicesMaven/GradleJUnit / MockitoORNode.js TrackNode.jsTypeScript / JavaScriptNestJS / Express.jsREST APIsMicroservicesJestAsynchronous programmingDatabasesStrong SQL knowledgePostgreSQL / MySQLDatabase designQuery optimizationIndexing and transactionsMongoDB or other NoSQL databases is a plus.Kafka & Distributed SystemsHands-on experience with Apache KafkaProducers and consumersConsumer groups and partitioningEvent-driven architectureMessage processing and failure handlingUnderstanding of asynchronous and distributed systemsAWS — MandatoryHands-on experience with AWS services and cloud deployments.Expected knowledge of services such as:AWS EKSEC2RDSS3IAMCloudWatchECRVPC / networking fundamentalsDocker & & Kubernetes — MandatoryStrong understanding of DockerCreating and managing Docker imagesDockerfile optimizationContainerized application deploymentsKubernetes fundamentalsDeployments, Services, ConfigMaps, SecretsUnderstanding of pods, namespaces, health checks, and resource managementExperience deploying applications on AWS EKS is a strong requirement.CI/CD — MandatoryStrong hands-on experience with GitHub Actions.Strong understanding of DockerCreating and managing Docker imagesDockerfile optimizationContainerized application deploymentsKubernetes fundamentalsDeployments, Services, ConfigMaps, SecretsUnderstanding of pods, namespaces, health checks, and resource managementExperience deploying applications on AWS EKS is a strong requirement.CI/CD — MandatoryStrong hands-on experience with GitHub Actions.Building CI/CD pipelinesAutomated build and test workflowsDocker image build and pushDeployment automationEnvironment-specific configurationsAWS integrationBasic CI/CD security practicesFrontendFrontend experience is required but not the primary focus.React.js / Next.jsTypeScript / JavaScriptREST API integrationComponent-based developmentBasic frontend debuggingAngular is not required.Engineering FundamentalsStrong understanding of:Data Structures & AlgorithmsObject-Oriented ProgrammingSOLID principlesDesign PatternsREST API designMicroservices architectureDistributed systemsDatabase transactions and concurrencyAuthentication & AuthorizationSystem scalability and performanceUnit and integration testingLogging, monitoring, and observabilityGood to HaveAWS EKS production experienceKubernetes troubleshootingHelmRedisKafka-based distributed systemsTerraformAPI GatewayPrometheus / GrafanaDatadog or similar observability toolsExperience designing systems from scratchProduction ownership of high-traffic servicesIdeal Skill DistributionBackend Engineering: 65–70% Cloud / DevOps: 15–20% Frontend: 10–15%This is not a frontend-heavy Full Stack role. The candidate should be capable of independently designing and implementing backend services and understanding the infrastructure required to run them in production.Preferred CandidateA strong candidate should be able to take a requirement from:Requirement → Database Design → API Design → Backend Implementation → Kafka/Event Processing → Frontend Integration → Docker → CI/CD → Kubernetes/EKS → Production Monitoring
and independently own the feature through to production.Experience
4+ years of professional software development experience, with significant hands-on backend development experience in Java Spring Boot or Node.js.
Core Technology Stack
Java Spring Boot OR Node.js | React/Next.js | PostgreSQL | Kafka | Redis | AWS | Docker | Kubernetes/EKS | GitHub Actions
Full Stack Developer Backend Heavy
Legend Holding Group Ltd•Dubai, AE
4+ Years Exp
Posted: 29/9/2026
Design, develop, and maintain scalable backend services and REST APIs.Build and maintain microservices using Java Spring Boot or Node.js.Design efficient database schemas, queries, indexes, and data-access layers.Develop event-driven systems using Kafka.Implement caching, asynchronous processing, and distributed workflows.Integrate third-party APIs and external services.Build frontend features using React.js / Next.js.Work closely with Product, QA, and DevOps teams.Write clean, maintainable, testable, and production-ready code.Participate in code reviews and maintain engineering standards.Troubleshoot production issues and perform root-cause analysis.Optimize applications for scalability, performance, and reliability.Contribute to CI/CD pipelines and cloud deployments. We are looking for a Backend-Heavy Full Stack Developer with 4+ years of experience building scalable, reliable, and production-grade applications.
The candidate should have strong backend engineering expertise in either Java Spring Boot or Node.js, along with hands-on experience in React-based frontend development and modern cloud-native infrastructure.Mandatory Technical SkillsBackend — Primary RequirementStrong expertise in one of the following:Java TrackJava 8+Spring BootSpring MVCSpring Data JPA / HibernateREST APIsMicroservicesMaven/GradleJUnit / MockitoORNode.js TrackNode.jsTypeScript / JavaScriptNestJS / Express.jsREST APIsMicroservicesJestAsynchronous programmingDatabasesStrong SQL knowledgePostgreSQL / MySQLDatabase designQuery optimizationIndexing and transactionsMongoDB or other NoSQL databases is a plus.Kafka & Distributed SystemsHands-on experience with Apache KafkaProducers and consumersConsumer groups and partitioningEvent-driven architectureMessage processing and failure handlingUnderstanding of asynchronous and distributed systemsAWS — MandatoryHands-on experience with AWS services and cloud deployments.Expected knowledge of services such as:AWS EKSEC2RDSS3IAMCloudWatchECRVPC / networking fundamentalsDocker & & Kubernetes — MandatoryStrong understanding of DockerCreating and managing Docker imagesDockerfile optimizationContainerized application deploymentsKubernetes fundamentalsDeployments, Services, ConfigMaps, SecretsUnderstanding of pods, namespaces, health checks, and resource managementExperience deploying applications on AWS EKS is a strong requirement.CI/CD — MandatoryStrong hands-on experience with GitHub Actions.Strong understanding of DockerCreating and managing Docker imagesDockerfile optimizationContainerized application deploymentsKubernetes fundamentalsDeployments, Services, ConfigMaps, SecretsUnderstanding of pods, namespaces, health checks, and resource managementExperience deploying applications on AWS EKS is a strong requirement.CI/CD — MandatoryStrong hands-on experience with GitHub Actions.Building CI/CD pipelinesAutomated build and test workflowsDocker image build and pushDeployment automationEnvironment-specific configurationsAWS integrationBasic CI/CD security practicesFrontendFrontend experience is required but not the primary focus.React.js / Next.jsTypeScript / JavaScriptREST API integrationComponent-based developmentBasic frontend debuggingAngular is not required.Engineering FundamentalsStrong understanding of:Data Structures & AlgorithmsObject-Oriented ProgrammingSOLID principlesDesign PatternsREST API designMicroservices architectureDistributed systemsDatabase transactions and concurrencyAuthentication & AuthorizationSystem scalability and performanceUnit and integration testingLogging, monitoring, and observabilityGood to HaveAWS EKS production experienceKubernetes troubleshootingHelmRedisKafka-based distributed systemsTerraformAPI GatewayPrometheus / GrafanaDatadog or similar observability toolsExperience designing systems from scratchProduction ownership of high-traffic servicesIdeal Skill DistributionBackend Engineering: 65–70% Cloud / DevOps: 15–20% Frontend: 10–15%This is not a frontend-heavy Full Stack role. The candidate should be capable of independently designing and implementing backend services and understanding the infrastructure required to run them in production.Preferred CandidateA strong candidate should be able to take a requirement from:Requirement → Database Design → API Design → Backend Implementation → Kafka/Event Processing → Frontend Integration → Docker → CI/CD → Kubernetes/EKS → Production Monitoring
and independently own the feature through to production.Experience
4+ years of professional software development experience, with significant hands-on backend development experience in Java Spring Boot or Node.js.
Core Technology Stack
Java Spring Boot OR Node.js | React/Next.js | PostgreSQL | Kafka | Redis | AWS | Docker | Kubernetes/EKS | GitHub Actions
Frontend Developer UX Specialist
KickHost International•Dubai, AE
4+ Years Exp
Posted: 28/9/2026
KickHost International is seeking a product designer to translate user needs into compelling design concepts and flows. You will collaborate with cross-functional teams to implement elegant design solutions and contribute to the design system, ensuring consistency across products.
Ideal candidates have 2–4 years in product design, experience with design validation, and strong Figma/FigJam skills, plus familiarity with analytics tools to gather user data.
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Dubai Holding Group Services is seeking a Junior Backend Engineer to develop and maintain scalable backend systems supporting diverse business needs. You will collaborate with frontend developers, assist in database design, and ensure clean, efficient code while adhering to best practices.
The role offers exposure to cloud deployments, containerization with Docker/Kubernetes, and engagement with an international, diverse team. A strong foundation in CS and modern backend tech is essential.
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Scalable Java Backend Engineer Spring Boot APIs
Micropolis Holding•Dubai, AE
0+ Years Exp
Posted: 27/9/2026
Micropolis Holding is seeking an expert Backend Developer to design, build, and maintain robust, scalable server-side applications in Dubai. You will develop core functionality, define data models, and ensure service stability while collaborating with frontend teams.
The role focuses on high-performance APIs, secure authentication, and efficient data management. The ideal candidate has deep Java/Spring expertise, strong OOP foundations, and hands-on experience with RESTful or gRPC APIs,
Scalable Java Backend Engineer – Spring Boot & APIs
Micropolis Holding•Dubai, AE
0+ Years Exp
Posted: 27/9/2026
Micropolis Holding is seeking an expert Backend Developer to design, build, and maintain robust, scalable server-side applications in Dubai. You will develop core functionality, define data models, and ensure service stability while collaborating with frontend teams.
The role focuses on high-performance APIs, secure authentication, and efficient data management. The ideal candidate has deep Java/Spring expertise, strong OOP foundations, and hands-on experience with RESTful or gRPC APIs,
Junior Backend Engineer
Ofi Services•Dubai, AE
0+ Years Exp
Posted: 27/9/2026
Dubai Holding Group Services is seeking a Junior Backend Engineer to develop and maintain scalable backend systems supporting diverse business needs. You will collaborate with frontend developers, assist in database design, and ensure clean, efficient code while adhering to best practices.
The role offers exposure to cloud deployments, containerization with Docker/Kubernetes, and engagement with an international, diverse team. A strong foundation in CS and modern backend tech is essential.
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Backend Developer
Micropolis Holding•Dubai, AE
0+ Years Exp
Posted: 26/9/2026
We are looking for an expert Backend Developer to design, build, and maintain robust, scalable, and high-performance server-side applications. You will be responsible for developing core functionality, defining and managing data models, and ensuring the stability of our services. We are looking for an expert Backend Developer to design, build, and maintain robust, scalable, and high-performance server-side applications. You will be responsible for developing core functionality, defining and managing data models, and ensuring the stability of our services.
Key Responsibilities
• Develop and maintain highly available and scalable services and APIs using Java and the Spring Boot framework.
• Design, implement, and maintain RESTful APIs that adhere to best practices for security and efficiency.
• Manage and optimize data persistence, primarily with SQL/NoSQL databases, focusing on schema design and query performance.
• Implement secure authentication and authorization mechanisms (e.g., OAuth 2.0, JWT).
• Collaborate with frontend teams and other stakeholders to define clear contract agreements and data structures.
• Focus on application performance, latency, and resilience through efficient coding and proper service architecture.
Core Requirements & Technical Expertise
• Expert-level proficiency in Java and the Spring Boot ecosystem (including Spring Data, Spring Security, etc.).
• Deep understanding of Object-Oriented Programming (OOP) principles and design patterns.
• Proven experience in designing and consuming RESTful and/or gRPC APIs.
• Strong knowledge of database management (e.g., PostgreSQL, MySQL, MongoDB) and effective data modeling.
• Expertise in microservices architecture and related communication patterns (synchronous/asynchronous).
• Proficiency in code versioning with Git and experience with Continuous Integration/Continuous Deployment (CI/CD) pipelines.
• Experience with cloud platforms (e.g., AWS, Azure, GCP) is highly valued.
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