Digital Marketing Specialist Jobs

Digital Marketing Expert– Digital Marketing Expert – Performance Marketing, Education, Lead Generation Location: Gurugram, Haryana, India | On-site Experience: 2-3 years Employment Type: Full-time About the Role We are looking for a Digital Marketing Specialist – to drive qualified student leads and support application growth for our international university clients across India and South Asia. This is a performance-led digital marketing role, with primary ownership of paid acquisition campaigns across Meta Ads and Google Ads, conversion funnels, campaign budgets, CPL optimization, lead quality and ROI. The ideal candidate should have hands-on experience running B2C lead-generation campaigns and should be comfortable working across the complete student acquisition funnel—from audience targeting and campaign execution to lead capture, remarketing, CRM integration and conversion analysis. This is not primarily a social-media content creation role. We are looking for someone who has personally managed paid campaigns and can demonstrate measurable lead-generation outcomes. Success in this role will be measured through qualified leads, cost per lead, conversion rates, student applications and overall campaign ROI. Key Responsibilities Performance Marketing & Student Acquisition • Plan, execute and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube and other relevant paid channels. • Generate qualified prospective-student leads for international universities and higher education institutions. • Own the complete digital acquisition funnel from audience targeting → campaign execution → landing page/lead form → lead capture → remarketing → conversion. • Manage digital advertising budgets and continuously optimize CPL, CPA, cost per qualified lead and cost per application. • Build audience segmentation strategies using custom audiences, lookalike audiences, retargeting and remarketing campaigns. • Conduct structured A/B testing across audiences, creatives, ad copies, lead forms and landing pages. • Improve campaign quality by tracking not only lead volumes but also lead quality, counselling outcomes, applications and enrolment potential. • Work closely with student recruitment, counselling and admissions teams to understand lead feedback and optimize campaigns accordingly. • Analyse channel-wise and campaign-wise performance to identify the strongest sources of qualified student applications. • Build regular campaign dashboards and provide actionable recommendations based on performance data. • Monitor competitors, student behaviour, platform trends and higher education marketing developments. Social Media & Digital Visibility • Develop social media strategies to improve the visibility of international university brands across Instagram, Facebook and LinkedIn. • Plan campaign themes, content calendars and digital engagement initiatives aligned with student recruitment objectives. • Work with content and design teams to develop high-performing ad creatives, reels, videos, carousels and campaign messaging. • Use organic social media insights to strengthen paid audience targeting and campaign effectiveness. • Support university launches, student recruitment campaigns, webinars, education fairs and other digital initiatives. Funnel, CRM & Conversion Optimization • Develop and optimize lead-generation funnels across digital platforms. • Work with landing pages, lead forms, CRM workflows and conversion tracking systems. • Support integration of leads into CRM platforms such as HubSpot, Zoho, Salesforce or similar systems. • Develop remarketing and lead-nurturing strategies using WhatsApp, email and digital retargeting. • Track the journey from lead → qualified lead → counselling → application → enrolment wherever data is available. • Identify funnel leakages and recommend improvements to increase conversion rates. Must-Have Skills & Experience • 2-3 years of hands-on experience in Performance Marketing, Paid Media, Growth Marketing or Digital Marketing • Demonstrated experience generating B2C leads through paid advertising campaigns. • Strong hands-on expertise in Meta Ads Manager and Google Ads. • Experience managing campaign budgets and optimizing CPL, CPA, conversion rates and ROI/ROAS. • Strong understanding of digital marketing funnels, lead generation, retargeting and audience segmentation. • Experience with GA4, Meta Pixel, conversion tracking and campaign analytics. • Ability to analyse campaign data and make optimization decisions independently. • Strong understanding of social media platforms including Instagram, Facebook and LinkedIn. • Experience coordinating with creative teams to develop performance-driven content and advertisements. • Strong analytical, communication and project-management skills. Preferred Experience Experience in one or more of the following sectors will be highly preferred: • Higher Education • Study Abroad • International Education • EdTech • Test Preparation • Education Counselling • Student Recruitment • High-intent B2C lead generation Tools & Platforms Hands-on familiarity with some of the following will be preferred: • Meta Ads Manager • Google Ads • Google Analytics 4 • Google Tag Manager • LinkedIn Campaign Manager • Meta Pixel • Google Search & Display • YouTube Ads • HubSpot / Zoho CRM / Salesforce • Mailchimp or email automation tools • WhatsApp lead nurturing • Canva / Adobe tools • Landing-page and conversion optimization tools About T&A Consulting T&A Consulting is a global advisory firm specializing in Market Entry, Investment Promotion and Higher Education Services. Headquartered in Gurugram, India, with an international presence across the UK, Middle East, Europe and the Americas, T&A works with international universities, government organisations, economic development agencies and global companies supporting their strategic expansion into India and South Asia. Through our Higher Education Practice, we partner with international universities across areas including: • Student recruitment • In-country representation • Digital marketing and student acquisition • Brand visibility and Lead Generation • Institutional partnerships • University and campus market-entry strategy • Student engagement • Campus set-up and expansion support Our teams work closely with international university leadership, recruitment teams and marketing departments to build sustainable growth strategies for India and South Asia. Why T&A? At T&A, you will have the opportunity to work at the intersection of international education, digital strategy and student recruitment. You will: • Work directly on campaigns for international universities and global education brands. • Manage digital campaigns where your work has a measurable impact on student recruitment and university growth. • Gain exposure to multiple universities, programmes, student segments and international markets. • Work in a consulting environment where you can experiment, analyse and continuously improve marketing strategies. • Collaborate with teams across student recruitment, strategy, research, business development and international markets. • Build expertise beyond campaign execution by understanding the complete student acquisition and conversion journey. • Work in an environment that values ownership, performance, innovation, integrity, clarity and grit. • Access opportunities for both vertical and horizontal career growth within a growing global consulting organisation.

Digital Marketing Specialist – Higher Education About the Role We are seeking a result-oriented and data-driven Digital Marketing Specialist to strengthen our education digital marketing initiatives. The role involves conceptualizing, executing, and optimizing digital campaigns to generate high-quality student leads and enhance visibility for our international university clients in India and South Asia. What you need to do: • Plan and manage performance marketing campaigns (Google, Meta, LinkedIn) targeting students across India & South Asia with an aim to generate leads leading to student recruitment. • Drive qualified leads for international universities through innovative funnel strategies • Analyze campaign performance and optimize ROI • Develop creative digital content to strengthen brand visibility and engagement. This position offers an exciting opportunity to work at the intersection of higher education and digital strategy, contributing directly to the global expansion of international universities and higher educational institutions (HEIs) About T&A Consulting T&A Consulting is a global advisory firm specializing in Market Entry, Investment Promotion, and Higher Education Services. Headquartered in Gurugram, India, with a global presence across the UK, Middle East, Europe, and the Americas, we work with international universities, government bodies, and economic development agencies to enable their strategic expansion into India and South Asia. Through our Education Practice, we support leading international universities in student recruitment, in-country representation, institutional partnerships, campus set-up, digital marketing and brand visibility in India and South Asia. As a part of T&A, you will learn and grow with a highly collaborative and innovative team. We have nurtured a robust value system where talent meets integrity, clarity, and grit. Key Responsibilities • Plan, implement, and optimize digital marketing campaigns (Google, Meta, LinkedIn, YouTube, etc.) focused on student acquisition and engagement. • Create performance marketing plan and execute with focused results. • Develop and manage lead-generation funnels that convert digital engagement into qualified inquiries. • Manage paid media budgets and ensure optimal ROI and cost-per-lead (CPL) performance. • Collaborate with internal teams to create compelling content, creatives, and landing pages aligned with each university’s brand. • Monitor, analyse, and report on campaign metrics to improve targeting and performance. • Conduct competitor and trend analysis within the higher education digital landscape. • Manage social media strategy and enhance the digital visibility of university partners through consistent, impactful storytelling. Desired Skills & Qualifications • Bachelor’s degree in marketing, communications, or related field (master’s preferred). • 3–6 years of hands-on experience in digital marketing / performance marketing, in the Higher Education sector, Education Agencies, Study Abroad is a must • Proficiency in Google Ads, Meta Ads Manager, SEO/SEM, Analytics, and LinkedIn Campaign Manager. • Familiarity with email marketing tools (Mailchimp, HubSpot) and basic design tools (Canva, Adobe Suite). • Rich experience of managing social media channels, especially LinkedIn, Facebook and Instagram • Strong understanding of digital funnels, CRM integration, and lead-nurturing workflows. • Excellent communication and storytelling skills. • Strong analytical and project-management skills. • Creative mindset with a passion for measurable results. What We Offer • Opportunity to work with renowned global universities and education brands. • Exposure to international markets and multi-cultural teams. • Dynamic, growth-oriented environment that values ideas, ownership, and innovation. • Exposure to a global consulting environment, with an opportunity to learn and grow in a meritocracy- driven organization • Opportunities for vertical and horizontal professional growth within a well-defined career progression path • Energetic and supportive working environment If you’re ready to craft impactful digital campaigns that connect students with global education opportunities - join us in shaping the future of international education marketing.

JOB TITLE: Digital Marketing, Gurugram Knauf stands for opportunity . We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within the Knauf India could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us. We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment. Knauf India is proud to be part of the Knauf Group. We have a 17+ year heritage in GYPSUM manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in Gurugram as Digital Marketing Expert . Can you say ‘yes’? Do you treat your colleagues with respect? Do you always have the customer in mind? Do you act with future generations in mind? Do you like to seek out opportunities to grow and develop? Do you have a proven track record of delivering results? To contribute in business growth and to enable organization in becoming a preferred brand in India; through various innovative digital marketing initiatives which are aligned with business stakeholders What You’ll Be Doing • The Digital Marketing Manager will work with the cross functional team members to promote brand, products, system solutions, services and organizational best practices across all Social Media platforms: LinkedIn, Facebook, X, You Tube, WhatsApp, SMS etc. as needed. • Develop and implement digital marketing strategies including social media advertising, email marketing, display ads, SEO, SEM and PPC etc. • Design, build and maintain our social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests. • Align with customers digital strategies to build and maintain coherent brand across multiple social media channels. • Collaborate with offline team to execute omnichannel innovative marketing strategies for B2B, B2C and B2B2C to build premium brand position. • Work with the product managers to develop and manage the New Product Launch (NPL) and communication plan to currently position new products in the market. • Use advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels and tailor our campaigns. • Work closely with digital marketing specialist to enhance key performance metrics, including website traffic, customer engagement, bounce rate, CX, UX and ad spend return on investment. • Develop right graphics and marketing messages tailored to each digital channel by working closely with inhouse or external creative agencies/ 3rd parties. • Create, execute, and monitor digital marketing campaign budgets. • Collaborate and Coordinate with the regional and other country digital marketing teams to identify innovative growth and brand building strategies. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Instrument conversion points and optimize user funnels. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. What We’d Love For You To Have We are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don't already have, we'd love to speak to you. If you have experience in the following areas – this is an added advantage: • Preferable master’s in business management with Marketing with 5 – 6 years of experience • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, a

We are searching for a dynamic Social Media, Digital Marketing & SEO/SEM Specialist to handle comprehensive digital marketing strategies encompassing social media management, search engine optimization, search engine marketing, online reputation management, and paid advertising campaigns. The candidate will work to enhance brand visibility, engage audiences, and drive growth through multiple digital channels. Job Types: Full-time, Permanent Pay: From ₹50,000.00 per month Benefits: • Health insurance • Provident Fund • Work from home Ability to commute/relocate: • Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred) Education: • Bachelor's (Preferred) Experience: • overall: 8 years (Required) Location: • Gurugram, Haryana (Preferred) Work Location: In person

Locations: Bengaluru | Gurgaon Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do As a part of BCG's X Delivery team you will work closely with consulting teams on a diverse range of advanced topics. You will have the opportunity to leverage software development methodologies to deliver value to BCG's Consulting & X (case) teams, X Product teams and Practice Areas (domain) through providing software developer subject matter expertise, and accelerated execution support. You will collaborate with teams to gather requirements, specify, design, develop, deliver and support software solutions serving client needs. You will provide technical support through deeper understanding of relevant software solutions and processes to build high quality and efficient technology solutions. Assignments will range from short term Proof of concepts/Minimum viable product to long term cases with enterprise grade software development as a critical enabler through the project level description of the role responsibilities and impact within the organization. YOU'RE GOOD At Web Application Development • End to End high scale web-development experience but not just limited to architecting, design, planning, development and deployment • Maintains a strong knowledge base of new opensource tech stacks, applications, techniques, and skills • Strong problem-solving and follow-up skills; must be proactive and take initiative • Create robust proprietary code and translate business logic into project requirements • Develop code using development best practices, and an emphasis on security best practices • Leverage technologies to support business needs to attain high reusability and maintainability of current and newly developed systems • Provide system design recommendations based on technical requirements • Work independently on development tasks with minimal supervision • Write effective unit tests and integration tests to ensure high-quality software delivery Business requirement gathering and collaboration • Owning all or part of a software development engagement and integrating with cross-functional teams • Establish credibility by thought partnering with demanding stakeholders / consulting teams on web development and delivery topics; drawing conclusions on a range of external and internal issues and dependencies • Communicate insights through sophisticated synthesis and packaging of results (including PPT slides and charts) with stakeholders / consulting teams; collecting, synthesizing, learnings & inputs into new best practices and methodologies • Executing software development approach and creating defined outcome; contributing to approach selection • Ensure proper sign‐off before uploading materials into internal repository for reference; sanitizing confidential client content in marketing documents • Able to build and sustain relationships with consulting MDPs to generate project work by self-leveraging regular connects • Guides juniors on advanced software concepts and platforms, and helps in quality checks • Contributes to team's content & IP development • Imparts technical trainings to team members and consulting cohort Problem solving • You should be strong in solutioning with hands-on experience in software delivery, through the entire life cycle of software development. Strong problem solving skills with the ability to develop and codify knowledge and provide appropriate technical advice where required Technical Skills Must have • Experience in building high-performance web applications using - Python (Django/Flask/FastApi), React, Angular, TypeScript, HTML5 and CSS3 • Leveraging SQL-Postgres for best performance • On OOPs concepts, design patterns, responsive UI and Unit testing frameworks like Mockito, Junit, Jest. • Knowledge of Material UI or And Design • Knowledge of UI component libraries to produce high-quality production apps following a high-fidelity design and a specification • Track record of designing, developing and supporting highly scalable, responsive web app • Integrate UI with REST APIs to make the app production-ready Working knowledge • Unix command-line tools and code repo Git • CI/CD, DevOps tools • Cloud infra architecture design (Azure, GCP, Oracle) and deployment using Kubernetes • UI component libraries to produce high-quality production apps following a high-fidelity design and a specification Nice to have and considered as plus • Microservices, Docker, Kubernetes • File Storage and NoSql Databases like MongoDB • Charting libraries like HighCharts, D3.js and Recharts • Basic wireframing skills • Python+ flask, Django, NodeJS, Jupyter notebook knowledge • Hybrid Mobile app development using React Native or Ionic What You'll Bring Job Requirement • Bachelor's / Master's degree in computer science engineering/technology or equivalent • Excellent communication skills Work Experience • At least 2-4 years of end-to-end web - application/tool development experience in a commercial setup specifically services or consulting organization • Additional weightage for contributions made to open source projects, blogs, forums etc. in relevant technologies #BCGXjob Who You'll Work With YOU'LL WORK WITH Our technology consultants and specialists partner with our clients and colleagues to build and implement digital solutions through a broad spectrum of activities. Technology jobs and engineering jobs include design of IT architectures, large-scale transformation, agile development, software engineering, cybersecurity consulting, and risk management. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.